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Meet your organization’s objectives through your WOW events!

April 25, 2017 @ 8:00 am10:30 am EDT

One of the great challenges for business meetings and events advisors is establishing, fortifying and maintaining long-term relationships with clients, once the client’s, organization’s or advisor’s objectives have been met. This is a big hurdle! Moreover, all clients and advisors are different, making it difficult to forge high-value relationships. Success requires certain interpersonal skills and qualities, in communications as well as salesmanship. The WOW Effect was built with this perspective in mind.

This presentation is based on practice and interaction, laced with humour. It was designed in conjunction with several outstanding advisors in events planning who have set themselves apart through their success with customers. Jasmin presents principles, examples, testimonials and exercises that you’ll be able to put into practice quickly, to make your learning experience as rich as possible!

Conference highlights
• Innovative practices to create a WOW for your clients
• Boosting your credibility
• Managing expectations and impressing clients
• The impact of first and (particularly) final impressions
• Positive effects of a broad-based offer
• Studies of consumer psychology in tourism
• Effective and time efficient follow-up techniques
• Innovative strategies to improve customer loyalty
About Jasmin Bergeron
Jasmin Bergeron gave more than 1000 keynote presentations and seminars in 12 countries around the world. He is also the director of the Executive MBA and professor of marketing at the Business School of the University of Montréal. Jasmin authored and co-authored five books, 25 scientific researches and more than 100 newspaper articles in Journal such as the Wall Street Journal.

Jasmin Bergeron is known for his humorous and practical approach. Audiences will not only remember and apply his tips and advice, but be ready, willing and able to tackle new challenges.


April 25, 2017
8:00 am– 10:30 am
Event Categories:


Britannia Yacht Club
2777 Cassels Street
Ottawa, Canada
View Venue Website