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March 2021 Educational Program

March 23, 2021 @ 10:00 am12:00 pm EDT

Re-connecting Safely and the Future of Hybrid
with Special Guest Speaker Casandra Matej, CEO, Visit Orlando

Join us as we come together to safely meet at the JW Marriott Bonnet Creek. This new venue is excited to host our first in person gathering in Central Florida since September 2019. We have the privilege of hearing from Casandra Matej, CEO of Visit Orlando; Adilson Barros, Director of Safety and Security at the JW Marriott; Kim Hutto, Sales Director at Encore; and Amy Barkley, Senior National Sales Manager for Shepard Exposition Services.

We are excited to be together to experience what meetings looks like in this new era of events. Come prepared to experience and learn as we discover together what the future of events looks like.

Event Schedule:

  • 10:00am – 10:30am – Registration & Networking
  • 10:30am – 10:45am – Welcome, Announcements, Sponsor Presentations
  • 10:45am – 11:50am – Speaker Presentations
  • 11:50am – End of presentations;  boxed lunch delivery

Session overview:

Let’s learn together about gathering safely! We will have three perspectives from a variety of presenters who represent Cities, Venues & Suppliers. From the presentation, we will gain a better understanding of current approaches from Visit Orlando, Hotel partners, and what options are available and are working for those groups engaging in hybrid models.


There will be a boxed lunch served following the program. Attendees may select what they are most comfortable with — you can take your boxed lunch to go, move to an outdoor location to enjoy your meal with another attendee, or enjoy your boxed lunch in the meeting room with social distance between attendees. The room set up will also allow flexibility for each attendees comfort level (individual seating options and table seating with social distance between attendees).


About the Speakers & Sessions:


Special Guest Speaker Casandra Matej, CEO, Visit Orlando
Visit Orlando CEO, Casandra Matej, will speak on the state of the industry from their perspective and looking ahead including how the city is adapting their strategy in this new environment.




Behind the Scenes of Implementing Onsite Health & Safety Precautions
Presenter: Adilson Barros, JW Bonnet Creek’s Director of Safety and Security
In this session, JW Bonnet Creek’s Director of Safety and Security will outline what goes into their implementation of health and safety precautions when a group comes inhouse. These processes are backed by Marriott’s long history of creating solutions for evolving business and consumer needs, most recently with their Commitment to Clean and Connect with Confidence initiatives. Discussion will also include next steps for meeting planners in assessing the potential need of implementing new optional health protocol options from emerging third party testing technologies.


How to Hybrid and Case Studies
Presenters: Kim Hutto, Sales Director, Encore; Amy Barkley, Senior National Sales Manager, Shepard Exposition Services
This two-part presentation will begin by focusing on the six key drivers with example scenarios that every meeting professional needs to know about planning, producing and executing a successful hybrid event. The second part will provide an in-depth look at case studies of groups that have hosted a Hybrid event (or will be). Highlights will include program overviews, feedback on successes and lessons learned.
Download the Hybrid Event Handbook, which showcases these solutions along with methods to help achieve specific hybrid event goals

Amy Barkley, Shepard Exposition Services





Kim Hutto, Encore







Parking: Self-parking is complimentary.  Valet parking is available at the prevailing rate.

Attire: Business casual

Online Registration fees:
Professional Member: $30.00
Associate Professional Member: $30.00
Supplier Partner Member: $30.00
Associate Supplier Partner Member: $30.00
Faculty Member: $30.00
Student Member: $25.00
Non-Member Planner: $45.00
Non-Member Supplier: $45.00
Non-Member Faculty: $30.00
Non-Member Student: $30.00
** NOTE: There is no onsite registration available, so please register in advance.

Member & Non-Member Planners:
We have a limited number of complimentary tickets available for this program!*
Join us to learn more about PCMA and make new connections! Contact Neil Hibbert, Director of Membership to claim your ticket. Special thanks to Cobb Travel & Tourism in Atlanta for sponsoring! *If you have already attended one of our events within the past year using the complimentary offer from Cobb Travel & Tourism, we look forward to having you join us as a registered guest. Please allow another member or non-member planner this complimentary opportunity.  Limit one per company.



Hurry – Registration closes on March 18, 2021!


PCMA Southeast is an approved CMP provider. This Program has been submitted for approval for 1.0 CMP Clock Hours in CMP Domain G – Meeting or Event Design.


Thank you to our Sponsors







March 23, 2021
10:00 am– 12:00 pm
Event Categories:
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JW Marriott Orlando Bonnet Creek Resort & Spa
14900 Chelonia Pkwy.
Orlando, FL 32821 United States
View Venue Website


PCMA Southeast
View Organizer Website

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