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Live Q&A: Optimizing Virtual and Hybrid Events for Demand Generation and B2B Sales

October 27, 2021 @ 10:00 am10:30 am CDT


Join us for a live Q&A session with DES Expert and Best in Class Speaker, Sourabh Kothari. How do you optimize virtual and hybrid events for demand generation? How does attendee engagement change through each stage of the marketing funnel? Bring your questions and join the discussion!

DES Program Sponsor:

Speaker: Sourabh Kothari
Co-Founder and CEO, Mindcurrent

For over 20 years, Sourabh Kothari has been building high performing teams and award-winning products for the world’s largest brands. Including marketing programs at Cisco that were nominated for two Emmy awards.

Over the pandemic, Sourabh had the unique opportunity to train over 3,000 event professionals globally on digital engagement for in-person, hybrid, and virtual events via PCMA’s Digital Event Strategist certification course.

His new venture, Mindcurrent, uses data science and performance psychology to analyze team performance and wellbeing, with expert insights delivered directly via Slack and Teams based on each team’s unique culture and stress factors. Before co-founding Mindcurrent, Sourabh worked at two B2B SaaS startups, one of which is now a unicorn, and the other recently went public on the New York Stock Exchange.


October 27, 2021
10:00 am– 10:30 am
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