PCMA ICESAP in collaboration with Taiwan Convention & Exhibition Association’s Business Event Day, will provide local business event professionals the opportunity to exchange insights on event safety and crisis communication. The group will hear peer case studies and walk away with a checklist on communication tips to deploy before, during and after a crisis scenario.
PCMA ICESAP Knowledge Exchange: Creative Design Insights Business Events Can Learn from Festivals
More event strategists are looking to festivals for inspiration with one main question – what creative process do they use to design share-worthy experiences? You’ll hear from festival organisers and industry peers on their approach and how the result fueled brand engagement. Take advantage of this time to tap into your creativity and exchange ideas around experience design to share with your team.
As an active participant of the Knowledge Exchange, you will be able to:
- Describe the process festivals undergo from designing concepts to delivery
- Create low and high tech experiences that capture the attention of festival-goers
- Leverage your teams’ creativity to design events your audience will mark on their calendars for years to come