Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience. PCMA is proud to organize this Knowledge Exchange alongside ITB Asia.
Designing Inclusive Event Experiences for Muslim Audiences
Designing meetings and events with the needs of Muslim participants in mind goes beyond simply ensuring Halal food is served during meal functions. You must also consider things like event programming to venue facilities to create a truly inclusive experience. At this informative session, experts will share insights on faith-based service needs important to destinations, venues, and event professionals in providing Muslim-friendly experiences and services.
After this programme you’ll be able to:
- Identify changing profile of Muslim customers in the Business Events industry
- Recognize necessary infrastructure and requirements catering to faith-based service needs
- Understand needs and preferences to exceed service expectations at Muslim-friendly venues and destinations