Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience. PCMA is proud to organize this Knowledge Exchange alongside ITB Asia.
The Muslim Customer in Business Events. Are We Ready?
Company incentive trips, conferences, conventions and business events will see increasing numbers from the Muslim world. It is time that regional industry players such as hotels, event venues and convention bureaus re-evaluate their services and determine how to value add to the Muslim customer in business events. At this session, hear from experts on understanding the needs and preferences of this increasing demographic to provide services that are both inclusive and Muslim-friendly.
After this programme you’ll be able to:
- Identify changing profile of Muslim customers in the Business Events industry
- Recognize necessary infrastructure and requirements catering to faith-based service needs
- Understand needs and preferences to exceed service expectations at Muslim-friendly venues and destinations