Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience. PCMA is proud to organize this Knowledge Exchange alongside ITB Asia.
Travel Truths for Business Events: Corporate Incentive Travel
The Asia Pacific business events sector is currently worth more than US$200 billion and growing rapidly. Built upon the PCMA-MCB commissioned research project that focused on the Asian corporate incentive travel (CIT) market, this session maps global macro trends against the research to provide a comprehensive view into the challenges and opportunities surrounding this segment. Hear recommendations on how you can tap into this growth and the key elements to designing CIT experiences that wow participants.
After this programme you’ll be able to:
- Find out about current trends in Corporate Incentive Travel
- Identify the five ways to create outstanding incentive experiences
- Understand how incentive planners and destinations can maximize business opportunities