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Knowledge Exchange London: Create Deeply Personal Experiences with Data Intelligence

September 17 @ 9:00 am11:00 am BST

Designing one-size fits all conferences are in the past. With so many customized options at their fingertips, your audience expects experiences tailored to their individual needs. You’ll gain insight into how data can be used to understand your audience members at a deeper, emotional level and brainstorm applying this trend to each aspect of the attendee experience.

Learner Outcomes:

  • Recognise the benefits of understanding your audience on a personal, individual level.
  • Make the shift from relying solely on event surveys to leveraging behavioural data.
  • Design experiences that meet individual needs and emotions throughout the conference journey.

Miquel Santasusana, COO, Domestic Data Streamers

Miquel is a Barcelona born Engineer; he holds a PhD in Engineering and is currently lecturing Mechanics at the Elisava School of Design and Engineering. He is also COO at Domestic Data Streamers (DDS), a company that empowers companies such as Nike, Beefeater or Western Digital and organisations such as Berkley, Qatar Foundation or UNICEF to use data at strategies, communication campaigns and to make a better world out of this one.

Miquel joined DDS three years ago and started working as a Project Manager with a special focus on event communication strategies for tech companies such as Western Digital, Telefónica, Cisco, SEAT, etc. Since 2019, he is the Operations Manager of DDS, working directly on the Domestic Data Streamers strategy. His current area of research is the integration of AI techniques in data-storytelling and experience design for events.

Emma Jane Taylor Headshot

Emma Jane Taylor, Managing Director, Dot-the-Eye

Dot-The-Eye is a small business that is based in the south-west of England. Originally founded in 2005 by Managing Director, Emma Jane Taylor, and have grown over the years to a team of eleven.

Prior to founding the company, Emma Jane was Head of Communications at Aerosystems International, which went on to be acquired by BAE Systems. She sits on the Board for a number of professional societies, takes an active role in a number of local community events, and is also a Board Member for the Ottawa Tourism Advisory Council. In addition to her professional appointments she has also spoken at events worldwide, on topics ranging from risk mitigation in event planning, to membership growth and retention.

As Dot-The-Eye has grown over the years, she has formed a diverse team of professionals who have a wide range of practical experience. The result of this is that we possess the skills required to enable small-to-medium sized societies and associations, to grow and develop in their area of expertise.

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Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience.

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Details

Date:
September 17
Time:
9:00 am– 11:00 am
Event Categories:
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Venue

The Cavendish Hotel London
81 Jermyn St, St. James
London, SW1Y 6J United Kingdom

Organizer

PCMA
Phone:
+1 877.827.7262 (toll-free)
Website:
https://www.pcma.org/