Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience.

November 6th

9,00 – 5,00: Senior Leadership Forum (Facultative to PCMA Knowledge Exchange attendees and Sponsor)

November 7th :

10,00 – 13,00 PCMA Knowledge Exchange (including welcome coffee and networking Lunch)

Five Trends Shaping The Future of Events

PCMA & Marriott International conducted future of events research and uncovered some intriguing trends. Focused on five key areas: emotional intelligence, orchestrated serendipity, multi-modal design, making a meaningful impact and leveraging your surroundings, the study reveals how they will usher in a new era of experiences. This will be a collaborative session, allowing participants to work through each trend and determine steps they can take to enhance their events.

Learner Outcomes:

• Describe five key trends and how they can be brought to life
• Recognize the importance of embracing these trends and the implications for organisers, attendees and suppliers
• Identify ways to infuse these elements into events to propel your association forward

14,00 – 17,00 Parliamentary debate at Portcullis House 1 Parliament St, Westminster, London

Details coming soon. Please submit the form below for any question or comment.

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