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Knowledge Exchange – London at the Meetings Show

June 25 @ 2:00 pm3:30 pm BST


Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience. Join PCMA at The Meetings Show on 25 June for a session on a new business model for your organization.

25 June
14:00 – 15:30
Conference Room 5, Olympia Conference Centre

Evolving Your Business Model for Changing Times

Event strategists have to re-calibrate how they do business in response to constant digital, political and economic change. This programme will highlight a case study on how an organisation evolved their business model before convening an interactive industry panel. Join industry peers to exchange ideas that transform constraints into creative solutions for your organisation.

Learner Outcomes:

  • Describe major trends that could impact your business events in the next few years
  • Identify opportunities for innovation inspired by the latest social and digital trends
  • Adopt an agile business approach to anticipate future disruption

Gianluca Polenta
Corporate Division Director, MCI Group

Gianluca joined the Corporate Events unit at MCI Benelux in March 2010. Since April 2014, he has been part of the leadership of MCI Benelux covering the role of Corporate Division Director and has since built his experience with a demonstrated history of working in the events services industry. Skilled in Corporate Accounts Management, Live Events, Hospitality Management, Hotel Management and Business Development. Strong business development professional with a Bachelor of Arts (B.A.) focused in Business Management from University of Kent.

Luca Favetta
EMEA Regional Business Director, PCMA

Since January 2017 Luca Favetta has served as Regional Business Director EMEA at PCMA, the world’s largest network of Business Events Strategists, and is responsible for developing PCMA Brand and Educational Services in the Region. With broad experience in Integrated Marketing Communication, Strategic and Operational Events Management Luca Favetta is a recognized leader within Meeting and Travel Industry and related Professional Associations. With 25+ years of Corporate events experience, Luca has previously served as Senior Director Global Events and Programs at Hewlett-Packard International as well as Senior Director Global Events EMEA at SAP SA.

You must be registered for The Meetings Show to attend. 



Olympia Grand
Hammersmith Road
London, England W14 8UX