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Knowledge Exchange – London: Deliver Impactful Brand Events with Smart Internal Communication

April 12, 2019 @ 9:00 am1:45 pm UTC


Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience.

9:00 – 13:45 GMT
12 April

ICE Talks in Collaboration with PCMA Knowledge Exchange: Deliver Impactful Brand Events with Smart Internal Communication

There’s a lot of noise to cut through to gain and keep your audience’s attention. If you’re not aligned internally on brand experience and event execution, you’ll make less of an impact. We’ll explore Siemens’ case study and exchange ideas on effectively executing upon an event design brief by maximising every internal touch point.

Learner outcomes:

  • Recognize how ineffective internal communication results in missed opportunities to grow your audience
  • Rethink how you share information and collaborate using project touch points and technology tools
  • Effectively manage the complexity of your events and the cascade of information to align internal stakeholders

Speaker: Stephen Rose, Senior Vice President of Marketing & Communications, Siemens.

Stephen is a highly motivated senior communications and marketing manager with 18 years of experience in various industries and business environments. He has a proven track record of success, including the management of some of the largest MarCom and event projects within Siemens and is a role model for his own professional career motto: Consider it solved. In his current role he is responsible for the Communication Services team of Siemens – a team of experts that consults, organizes and realizes key events and trade shows, as well as the production of on- and offline communication assets across all businesses. His current priority is the digital transformation of the function to drive brand and business growth.

Knowledge Exchange London is co-located with ICETALK.


April 12, 2019
9:00 am– 1:45 pm
Event Categories:
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30 St Mary Axe
(The Gherkin)
London, EC3A 8EP United Kingdom