PCMA-ICESAP Knowledge Exchange: Integrating Digital Technology into Your Event Experience
Cutting-edge companies recognise the use of digital technology is the key to attracting and keeping customers engaged with their brand. Augmented Reality, facial recognition technology and interactive screens are among many tools available to create captivating event experiences. But first – how do you digitise your event to stay competitive? You’ll hear case studies exploring the digital evolution of leading business events in the region before discussing the implications for your brand with industry peers.
Knowledge Exchanges are localised platforms for education and exchange, focusing on regional education to grow the local audience and build brand awareness. 20 – 30 persons per session, with the segment engaged dependent on the topic proposed for the Knowledge Exchange. The duration of a Knowledge Exchange is between 90 mins – 120 mins, may include case studies, presentations on best practices, panel sessions, series of group and other related activities.
Stay tuned for additional details!