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PCMA Knowledge Exchange and Women of Worth Event

November 7, 2019November 9, 2019


A free three-day program offering education, networking and site visit opportunities for medical business events strategists. Travel and accommodation at The Sinclair Hotel provided by Visit Fort Worth.

Brand Building for Women Leaders – Powered by PCMA

10:10 a.m., Nov. 8
PalmWood Event & Conference Center

Understanding what your personal brand is and how to manifest it is crucial in building one that sets you a part. This session will give you tips on how to create a stellar brand, how to showcase it and how to protect it.

Learner outcomes:

  • Determine what you want your personal brand to become and take steps to create it.
  • Recognize which digital platforms and in-person networking opportunities can help grow your brand.
  • Use proven tips and techniques to protect your brand presence online.

Speaker: SaRatta Murphy

SaRatta Murphy is an entrepreneur and Texas native operating two women-focused small businesses, SaRatta Speaks and expressions bracelets. expressions bracelets (eb), is an online hand crafted, jewelry and accessories company that specializes in telling your story. In 2017 she relaunched her speaking company, SaRatta Speaks, which is an online resource for boss women building boss businesses. SaRatta began her career as a national spokes-model for various national and international corporate clients. She quickly realized her passion for entertaining audiences and became a corporate trainer for Verizon Wireless and later a market manager for Miller Coors. This soon led to her traveling the country for 7+ years as a speaker and trainer for Monster.com’s Making It Count Programs. SaRatta has traveled to 40+ states presenting programs to more than a million individuals from high school students to NASA engineers on subjects like career development, resume writing, branding, entrepreneurship, financial literacy, and personal and professional development.

This session is part of the Fort Worth Women Worth Meeting Nov. 7-9 program that also includes:

  • A tour of Whiskey Ranch distillery, Blackland Distillery and Thirty Eight & Vine wine bar.
  • A cattle drive.
  • A tour of Fort Worth’s neighborhoods and districts including the Foundry District, Sundance Square and Stockyard National Historic District.
  • Cowtown Cycle Party experience.
  • Dinner at Ellerbe Fine Foods.
  • Hotel tours.


November 7, 2019
November 9, 2019
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