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Knowledge Exchange Brussels: Create Deeply Personal Experiences with Data Intelligence

September 18, 2019 @ 1:00 pm3:30 pm CEST


Designing one-size fits all conferences are in the past. With so many customized options at their fingertips, your audience expects experiences tailored to their individual needs. You’ll gain insight into how data can be used to understand your audience members at a deeper, emotional level and brainstorm applying this trend to each aspect of the attendee experience.

Learner Outcomes:

  • Recognise the benefits of understanding your audience on a personal, individual level.
  • Make the shift from relying solely on event surveys to leveraging behavioural data.
  • Design experiences that meet individual needs and emotions throughout the conference journey.

Miquel Santasusana, COO, Domestic Data Streamers

Miquel is a Barcelona born Engineer; he holds a PhD in Engineering and is currently lecturing Mechanics at the Elisava School of Design and Engineering. He is also COO at Domestic Data Streamers (DDS), a company that empowers companies such as Nike, Beefeater or Western Digital and organisations such as Berkley, Qatar Foundation or UNICEF to use data at strategies, communication campaigns and to make a better world out of this one.

Miquel joined DDS three years ago and started working as a Project Manager with a special focus on event communication strategies for tech companies such as Western Digital, Telefónica, Cisco, SEAT, etc. Since 2019, he is the Operations Manager of DDS, working directly on the Domestic Data Streamers strategy. His current area of research is the integration of AI techniques in data-storytelling and experience design for events.

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Knowledge Exchanges are localized platforms for education and exchange, focusing on regional education to engage local audiences, deliver high-level Business Events education and to facilitate business connections through the learning experience.

Interested in attending? Complete the form and we’ll get in touch. 


September 18, 2019
1:00 pm– 3:30 pm
Event Categories:
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Hilton Brussels Grand Place
Carrefour de l'Europe 3, 1000 Bruxelles
Bruxelles, Belgium