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International Planning 201: Cross-Cultural Communication

July 27, 2022 @ 12:00 pm1:00 pm MDT

International Planning 201: Cross-Cultural Communication  

This webinar is the second of a four-part series covering many critical components to consider when tackling the challenge of planning meetings and events on the international stage. We all experience subtle differences between planning meetings between different venues, cities and states, and once you depart United States soil, those nuances become much more prominent. This series will dig into the major issues and leave you feeling like planning an international meeting is as easy as A B C… or А Б B… or あ べ せ…

The second webinar will focus on developing meetings and event planners’ cultural competence by discussing cultural styles, cross-cultural communication, and international etiquette and protocol. The cost of registration is complimentary and everyone who fills out our survey at the end of the webinar will be entered in to a drawing for one of two $40 Amazon gift cards.

Join this webinar to learn how to:

  • Conduct a cultural assessment by applying one of the cultural frameworks: Hofstede’s 6-D Model, Lewis Model, or Hall’s Model.
  • Determine your international business partners’ preferred styles in terms of decision-making, risk-taking, communicating, information-processing, and planning and scheduling.
  • Follow the rules of protocol and etiquette for international meetings.


Inna Soifer, Ph.D., CHE, CHIA 

Hospitality Educator | Meetings and Events Researcher

Inna Soifer, Ph.D., is a hospitality educator and meetings and events researcher. She has over a decade of experience in the global hospitality industry, including as a project manager for one of Russia’s leading MICE agencies. She has also taught event management at several U.S. universities and published peer-reviewed articles and book chapters on this topic. Inna received her doctorate in nutrition and hospitality management from the University of Mississippi in 2021.

Join us and be one of the first to experience the new Juno 365 Platform, PCMA Together



July 27, 2022
12:00 pm– 1:00 pm
Event Category:

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