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PCMA EduCon 2020

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Gain Value from Successful Corporate Sponsorship Programs – Joint Program with KCSAE

April 16, 2019 @ 11:30 am1:00 pm CDT

Many associations face three challenges: Revenue shortages; member demands for more services; corporate sponsor demands for ROI. The best resolution is an improved corporate sponsorship or partnership program that increases revenue and member value. However, today’s corporate partnership programs are very different than traditional conference sponsorship programs. Gain a practical understanding of the strategic solutions needed to implement a successful corporate partnership program.

Presenter: Bruce Rosenthal. Rosenthal demonstrates leadership in identifying and fostering corporate sponsorship and sponsorship best practices, opportunities, and solutions as Convener of the Partnership Professionals Network, an organization of executives representing associations and organizations.

Objectives: Understand the trends, challenges, opportunities, and risks of corporate partnership programs. Explore ten strategies to help ensure your corporate partnership program is successful. Find the win-win-win for your members, your association, and your corporate partners. Learn how to move from your current corporate program to a transformed program.



Bruce Rosenthal has been involved with advancing corporate partnership programs for 20+ years. He is currently a strategic advisor and consultant to associations, not-for-profit organizations, and charities, creating successful corporate partnership programs that increase revenue and add membership/constituent value. He helps organizations engage their staff leadership and board of directors to convert from traditional conference sponsorships to contemporary organizational partnerships.