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Convening Asia Pacific: The Global Recovery Forum

November 10 @ 12:00 pm4:00 pm AEDT

$99
Convening Asia Pacific: The Global Recovery Forum

Convening Asia Pacific: The Global Recovery Forum

The needs of your audiences, stakeholders and organisation are starkly different than six months ago. Convening Asia Pacific: The Global Recovery Forum is an omnichannel event that will help you acquire the knowledge, skills and game plan to adapt and thrive.

Let’s Get Together. This one-day experience convenes key players across the APAC business events ecosystem to forge a collective path forward and illuminate each person’s own role in it. We will reskill, collaborate and embrace opportunities to embark on the next normal.

You’ll Be Inspired. You’ll experience thought-provoking content, case studies curated from around the world and opportunities to join emerging initiatives. A co-located, invitation-only C-suite program will provide a “safe haven” for leader-to-leader dialogue exploring common challenges and potential solutions.

If you want to go fast, go alone. If you want to go far, go together.”

African proverb

Take advantage of this opportunity to build new communities, exchange valuable lessons and help each other navigate shared challenges to drive new value.

EVENT DETAILS

WHEN: 10 November, 12pm – 4pm (Australian Eastern Daylight Time)

WHERE: Digital/On Demand AND Face-to-Face at ICC Sydney.

HOW MUCH: Both experiences are $99 USD

In keeping with the latest public health guidelines in Australia, events of 150 people or less are back in session. Social distancing and other safety and hygiene priorities will be proudly enforced.

Convening Asia Pacific: The Global Recovery Forum will be accessible to you beyond 10 November as we capture and build upon this content, guided by your insights, into PCMA Convening Leaders 2021 and beyond.

 

Global Recovery Forum Education Program

SCHEDULE

(Schedules Subject to Change)

TIME (AEDT)MAIN STAGEBREAKOUT 1BREAKOUT 2
12:00 - 12:30Arrivals & Pre-Event Content
12:30 - 13:00Opening Keynote: New Skills that Will Revolutionise the Events Industry
13:05 - 13:35Keynote: Event Model Evolution
13:45 - 14:15Breakout:
Reinvent Your Digital Marketing for the Next Normal
Breakout: Drive New Value with Reinvented VenuesBreakout: Increase Your Digital Event Know-How
14:30 - 15:00Breakout: Strategies to Monetise New Value CreationBreakout: Lessons Learned from Live Event Health and Safety Protocols Breakout: Build Borderless Communities with Omnichannel Experiences
15:15 - 16:00Closing Keynote: Creating an Audience-Centric, Purpose-Driven Innovation Culture

TIME (AEDT)MAIN STAGEBREAKOUT
12:00 - 12:30Registration Arrivals & Networking
12:30 - 13:00Opening Keynote: New Skills that Will Revolutionise the Events Industry
13:05 - 13:35Keynote: Event Model Evolution
13:45 - 14:15Breakout:
Reinvent Your Digital Marketing for the Next Normal
Breakout: Lessons Learned from Live Event Health and Safety Protocols
14:30 - 15:00Breakout: Strategies to Monetise New Value CreationBreakout: Drive New Value with Reinvented Venues
15:15 - 16:00Closing Keynote: Creating an Audience-Centric, Purpose-Driven Innovation Culture
16:00 - 17:00Networking Cocktail Hour

SESSION DESCRIPTIONS

The pandemic has accelerated the need for individuals and teams to develop new ways of thinking, build skills and capabilities to thrive. This keynote will highlight key areas of upskilling and reskilling for business events professionals to create customer-centered value for audiences and stakeholders in the Next Normal.

The massive growth of digital events has propelled venues to transform themselves by creating broadcast-ready solutions to meet increasing demand. From acquiring new talent to updating their sales approach, this session will address how venues are rethinking their spaces and changing their business models to drive new value for clients.

As countries begin lifting restrictions, event professionals planning their next face-to-face event are keeping safety top of mind. Hear case study outcomes on operational protocols to adopt that will help instill confidence and trust with your audience during this social-distancing era.

While physical travel to events have been restricted, the need to connect with people has never been stronger. This session will address lessons learned from brands that transformed their events into omnichannel experiences to reach global audiences in their preferred mediums to learn, connect and do business year-round.

When the pandemic slowed face to face events to a halt, agile organisations adapted their event models to deliver value through alternate digital channels. In this keynote, you’ll hear examples from recognisable brands on how they changed their model to appeal to audiences, gained key stakeholder buy-in, and lessons they learned along the way.

Every aspect of the event value chain has been faced with monetising digital assets that have replaced traditional ones. This session will introduce new strategies to design monetisation models which will be an increasingly valuable skill set as digital alternatives continue to grow and evolve.

Knowing the differences and best use cases for each type of digital event is crucial as digital continues to be a vital delivery channel long after the pandemic. You’ll walk through the costs, production timelines and best-in-class examples of webinars, live streaming, virtual events and hybrid events.

An increasingly uncertain future has forced all of us to shift our priorities and strive even more to deliver value for our audiences that align with stakeholders’ measures for success. This keynote will address why it’s important to develop a deep understanding of your audience’s needs and what it will take to abandon traditional approaches of putting the event delivery channel, product or service before audience and purpose outcomes.

The pandemic has made the marketer’s role in omnichannel engagement design more critical than ever with a wealth of digital tools to choose fromYou’ll hear from CMOs who have incorporated innovative uses of digital channels to boost engagement, gather deeper audience insights and drive acquisition and growth strategies. 

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Details

Date:
November 10
Time:
12:00 pm– 4:00 pm
Cost:
$99
Event Categories:
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Website:
https://na.eventscloud.com/569964

Venue

ICC Sydney
14 Darling Dr
Sydney, NSW 2000 Australia
Phone:
+61 2 9215 7100