Marketing trailblazer Bozoma Saint John has changed how brands like Apple Music and Pepsi reach their audiences and impact communities using one key element – empathy. Bozoma will share her insights on the changing consumer engagement landscape and why empathy is a powerful brand storytelling and marketing tool that motivates people to make a difference.
Speaker: Bozoma Saint John, Chief Marketing Officer, Endeavor
1.0 Clock Hour
Domain I: Marketing