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Best In Class Program

October 26, 2021 @ 11:15 am1:00 pm CDT

Don’t miss the opportunity to collaborate with and hear from one of PCMA’s Best in Class Speakers with other fellow Gulf States colleagues.

Tuesday, October 26 | 11:30-1PM
Globe Life Field – Home of the Texas Rangers!
734 Stadium Dr.
Arlington, TX 76011
Venue Website
Members | $45
Non-Members | $50
UNT Student Chapter Members | Complimentary

In alignment with PCMAHQ event practices, Gulf States PCMA will ask all attendees to submit proof of vaccination or a negative COVID test taken within 72 hours of the event.


Featuring: PCMA Best in Class Speaker, Beth Surmont.

About the Session:

The New Next – Plan, Prepare, and Future-Proof Your Event Strategy

It’s time. For those of you who have been wanting to make a change to your events, now is the moment. For those of you who are wondering what’s next and how to go forward in a smart and strategic way, let’s get started. For those of you who need new approaches, new tools, and new ideas, here is your opportunity to learn from what some of most innovative organizations are doing.

From architects to astronauts and banking to biotech, 360 Live Media is leading organizations through the next generation of event and tradeshow design. In this session, Beth Surmont will share real-world examples of how event strategies are evolving to meet changing audience demands and industry dynamics.

This is your invitation to what you need to know now. Not everyone is ready. Are you?

About Beth:

As an event planner for more than 20 years, Beth’s innovative approach and out-of-the-box thinking began turning heads, generating buzz, and building audiences from the outset of her career. She learned early on that she’s at her best when faced with daunting problems in need of fixing. Comfortable with intelligent risk, she jumps at the chance to explore new challenges and the opportunity to try out creative new ideas.

Beth has worked in both the corporate and non-profit sectors. She understands how to work within and across an organization—how to set a target, motivate a team, and get everyone across the finish line together.

It’s her job to be a project manager, experience designer, content curator, storyteller, motivator, leader, behind-the-scenes cheerleader, logistics director, contract negotiator, researcher, trend analyzer, innovator, visionary, partner, builder, thinker, problem-solver, entrepreneur, and customer service specialist, sometimes all within the space of a single day.

She’s been a Certified Meeting Planner since 2008. A Certified Association Executive since 2016. And served as chair of the ASAE Meeting & Exposition Council from 2016 – 2018. She was recently named one of the Top 25 Influencers in the Meetings Industry for 2020. In 2019 she was named one of BizBash’s 1000 Most Influential People in Events. She authors a blog full of event planning tips called Otter Talk. And she currently lives in New Jersey with her wife, stepchildren, and two dogs.



October 26, 2021
11:15 am– 1:00 pm
Event Category:


Globe Life Field
734 Stadium Drive
Arlington, Texas 76011 United States
View Venue Website

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