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Best In Class 2021: Never Let A Crisis Go To Waste
August 25, 2021 @ 4:30 pm– 7:00 pm CDT
We’ve got a great event set for Wednesday, August 25 at The Ambassador Hotel in downtown Kansas City.
The educational portion of the event will host Megan Finnell, Director, Meeting & Conferences with the Medical Group Management Association (MGMA). Her presentation, “Never Let a Crisis Go to Waste: New Event Strategies for a Post-Covid Era” is currently featured as a “Best in Class Speaker” by our national PCMA organization for 2021.
After the presentation, all attendees will receive an opportunity to experience Lonnie’s Reno Club for cocktails, appetizers and jazz music.
- The Ambassador Hotel
- 4:30-5pm – Registration – Grand Ballroom
- 5p-6pm – Event – Grand Ballroom
- 6pm-7pm – After Party in Lonnie’s Reno Club
When the world turned upside down after COVID19 struck, meeting professionals quickly shifted to design education for a digital environment. We threw out the rulebook we had followed our entire careers and we were suddenly forced into a place where every day was a new effort, a new skill, and a new discovery. Looking forward, we now must examine our event portfolios and plot a path to manage this new multi-channel approach to meetings. Join this session to see how we found new value in digital events for our sponsors and expanded our teams’ duties and capabilities to design and execute.
During this session you will learn about:
- Designing new business models for your event portfolios using data-driven strategies
- Identifying sponsorship opportunities, strategies and risk in digital conferences
- Creating a team and a budget capable of producing the new events strategy and calendar
Additional Information about Lonnie’s Reno Club
The original Reno Club was located at 12th & Cherry—in the heart of Kansas City’s jazz district. Jazz greats such as Charlie “Yardbird” Parker and Count Basie made names for themselves there—and in fact it was at that location where the Count Basie Orchestra was formed. Fast forward to 2020—Lonnie’s Reno Club is open in the lower level of the Ambassador Hotel Kansas City paying homage to the original club by bringing the same energy, music and experience! Open Friday and Saturday evenings for dinner and cocktails.
Come meet Lonnie McFadden at the PCMA “Best in Class” Program at the Ambassador Hotel Kansas City on August 25, 2021!
This event is being sponsored by: