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PCMA APAC Community Conversations: The Future of Medical Meetings

July 30, 2020 @ 11:00 am12:15 pm SMT

PCMA Members Community Conversations

Join us for a facilitated discussion about the impact of COVID-19 on medical meetings. What are some unique challenges that are being faced by medical event organizers? How can PCMA help you to be successful in the future? Participants are encouraged to come with questions to discuss and share experiences for the benefit of the group. Resources will be shared after the conversation.


Open to Medical Meeting Event Planners and Organizers only. Limited to 16 participants.

** Disclaimer: The thoughts and views expressed during this session are those of the individuals and do not represent the organizations they are affiliated with.


Facilitator: Kirsty Simmonds, Strategy and Project Consultant

A commercially minded executive, who specialises in business, brand, marketing and corporate affairs strategy, Kirsty addresses complex business challenges.

She is a senior leader with over 25 years of experience including agency and client-side roles in Australia, USA, UK, and Europe. Her work includes the design and management of revenue programs for a major sponsor of the Sydney 2000 Olympic Games and Sydney 2000 Olympic Torch Relay, the 2008 Beijing Olympic Games and 2012 London Olympic Games. She later ran the brand integration and rebrand program for one of the largest financial services mergers in Australia’s corporate history, going on to lead the merged company’s first centralised product marketing and sales support team for a multi-billion dollar portfolio of 120 financial products.


With experience that spans several sectors from medical technology to the arts, she has extensive knowledge of financial services sector and business-to-business services strategy. Today she works in the culture, business events and tourism, education, and technology sectors.

Kirsty consults to businesses in their scale-up and growth phases, and to large organisations in transition or transformation. This work ranges from leadership facilitation workshops through to market consultation, and business model redesign.

A graduate of the Australian Institute of Company Directors (AICD), she is a long term volunteer and has been a Board Director for women’s charity, Dress for Success Sydney, a group dedicated to helping women-in-need gain work and economic independence.

Kirsty works independently and consults in partnership with specialists. For example, for business events and revenue strategy specialists, Mayvin Global for their clients including premium catering business Laissez-faire Catering, National Parks and Wildlife Service NSW, Women in Tourism Australia, and Bleached Arts in Queensland.

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July 30, 2020
11:00 am– 12:15 pm
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