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Ascent Webinar: In Need of a Change: Understanding Perspectives to Lead

August 4, 2020 @ 1:00 pm2:00 pm CDT


Through meetings and events, we are always striving to include as many different perspectives as we can to expand our education and satisfy our audiences. With the industry growing throughout the years and perspectives differing per generation, how do we expect everyone to open their minds and possibly shift their mindset?

In this webinar, we’ll speak with Elliott Ferguson about how he leads in this time of challenging societal and economical situations as the leader of a major city.

Learning Objectives

  • Identify how our industry has evolved and, in some instances, still needs to improve.
  • Explain how generational perspectives can have an impact on workplace culture and teams.
  • Discuss ways planners, venues and DMOS can take action to accelerate positive change.

This webinar is brought to you as a part of PCMA Ascent:

Sponsored by:

Speaker: Elliott Ferguson
Elliott Ferguson serves as President and CEO of Destination DC, the official destination marketing organization for Washington, DC.

A 30-year veteran of the travel and hospitality industry, Ferguson leads Destination DC’s efforts to generate economic opportunity for the District through meetings and tourism, overseeing the organization’s convention and tourism sales, marketing, finance and business development operations.

Ferguson began his tenure with Destination DC in December 2001 as the Vice President of Convention Sales, became Senior Vice President of Convention Sales and Services in 2005 and has served as President and CEO since 2009. Prior to working at Destination DC, he served as Director of Sales and Vice President of Sales at the Atlanta Convention and Visitors
Bureau. He has also served as Director of Sales at the Savannah CVB.

Ferguson currently serves as National Chair of the board of directors for the U.S. Travel Association, where he guides the board and association’s efforts to advance policies that facilitate more international and domestic travel. He also serves on the board of directors for the following organizations: Advisory Board of the Smithsonian National Zoo; DC Jazz Festival; Ryan Kerrigan “Blitz for the Better” Foundation and the United Way of the National Capital Area.

He represents Destination DC as part of the Hospitality Alliance of Washington, D.C. Ferguson received a Bachelor of Arts in Marketing and Business Administration from Savannah State University. His many industry memberships include Professional Conference Management Association,
International Association of Exhibition Executives, Destinations International, National Coalition of Black Meeting Planners, Meeting Professionals International and American Society of Association Executives.

Ferguson and his wife, Telesa Via, also a hospitality industry veteran, are longtime residents of Capitol Hill. He is active with Capital Partners for Education, Alpha Phi Alpha Fraternity, Inc., and Delta Sigma Pi.


August 4, 2020
1:00 pm– 2:00 pm
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