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50th Annual Meeting and General Assembly of IAPCO

February 14, 2019February 17, 2019

PCMA provides its education expertise to IAPCO’s 50th General Assembly and Annual Meeting in Basel, Switzerland with a keynote presentation.

Michelle Crowley, PCMA’s vice president. global growth and business transformation, will discuss how organizations should evolve to enhance value.

IAPCO’s event is the organization’s flagship conference and the 2019 theme is “Conference 5.0” to recognize its 50th year.

09:10 – 10:00
Sunday, 17 Feb.

Changing Your Business Model to Create Greater Value

Every industry changes and business models are challenged. Organizations are looking at new ways of creating value in order to serve their customer and grow. How can you design your teams, develop skill sets and build the right relationships to create new revenue streams? This session will discuss case studies and share strategies to pivot and transform.

Learner Outcomes:

  • Describe the characteristics your organization should embrace to facilitate change and identify crucial skill sets needed for your talent
  • Determine what type of external partnerships will make you truly competitive and broaden your impact
  • Identify what changes need to be made to your offerings to better address the needs of your target markets


February 14, 2019
February 17, 2019
Event Categories:


Congress Center Basel
Messeplatz 21
Basel, 4058 Switzerland
View Venue Website