Loading Events

« All Events

  • This event has passed.

2021 NYPCMA Education Day

November 1, 2021 @ 1:30 pm6:00 pm EDT





The business events industry is about building human connections through meetings, conventions, and events. Whether face-to-face, hybrid or virtual, we, “The People,” are at the core. This year’s NYPCMA Education Day is about creating events that address our needs, answer our questions, and, most importantly, engage our minds and behaviors. In other words, events “For the People, By the People.”

November 1, 2021  |  1:30 – 6:00 pm EDT

Location:  etc.venues
360 Madison Avenue
New York, NY 10017

2021 NYPCMA ACE Award winners will be announced!


1:30 – 2:45 – Registration & Networking
2:45 – 2:55 – Welcome – Speaker: Jimmy Le, NYPCMA 2021 President
2:55 – 3:00 – Word From Our Sponsor – Toronto
3:00 – 4:00 – Let’s get something straight…before anything else, it is H2H first and foremost – Speaker: Tim Simpson, Brand & Engagement Chief Strategist, Design Studio, by Maritz Global Events
4:00 – 4:05 – Word From Our Sponsor – Visit Salt Lake
4:05 – 4:50 – ACE Awards
4:50 – 6:00 pm – Networking Reception/CSR Activity

Session Description:

B2B. B2C. Lets start by lighting those on fire and getting down to what matters – we are really in the business of HUMAN-TO-HUMAN (H2H).

Whether we are designing and activating experiences for F2F or Digital one thing is consistent – we are designing for humans! While personas (behaviors, motivations and attitudes) may alter slightly across different engagement types, our individual values, personality profiles, and preferences don’t.

If you want to create experiences which drive deep loyalty, the kind of loyalty which leads to YOY growth or revenue increase, then understanding your guests as the whole person they are should be top of your list.

Yet, so many organizations continue to operate in a deficit when it comes to the data needed to truly understand their guests. Why? Simple, BELIEFS and BIASES!

In this session we will:

  • Collaboratively build a working definition of H2H.
  • Shine a spotlight on the gaps in available knowledge which organizations have about their guests.
  • Explore the impact of our beliefs and biases and how to overcome them.


Tim Simpson, Brand & Engagement Chief Strategist, Design Studio, by Maritz Global Events

Tim is a global creative marketer with roots in the advertising, telecommunications, transportation and logistics industries. With an MFA in Poetry and an eclectic and varied background, Tim brings something unique to any organization looking to build an iconic brand and foster smart, original programs and initiatives. After 9 years developing multiple brands owned by a global Fortune 150, Tim branched out in July 2016 to start his own practice (TS Creative Consulting). In mid-2018, Tim joined forces with the Design Studio by Maritz Global Events to drive growth and deliver direct client strategy consulting; and continues his advisory and mentorship work for start-ups and small/mid-sized businesses.

Tim is a versatile and dynamic leader with a natural way of guiding and setting the tempo for large teams of writers, strategists and designers while specializing in Experience Design, Marketing Strategy, Brand Development & Redesign, Strategic Communications, and Creative Disruption & Transformations.

You’re convinced that you want to attend NYPCMA Education Day event, and we really want you there; now it’s time to convince your boss! Customize this letter to help your manager understand why you should attend.

The event welcomes fully vaccinated attendees. 

On the day of the event, in accordance with New York City regulations, all guests will have to provide proof of full COVID-19 vaccination. This can be done through a physical copy, a photo on your smartphone, or mobile app.


Follow us on social media for updates


November 1, 2021
1:30 pm– 6:00 pm
Event Category:

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.