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Destination Showcase 2020

February 5, 2020 @ 7:30 am4:00 pm EST

Destination Showcase 2020 in Washington D.C.

PCMA and Destinations International have combined their expertise to create the most valuable one-day business events experience. Destination Showcase in Washington, D.C. is for key decision-makers and community leaders who design business events or represent convention and visitors bureaus (CVB) or destination organizations.

Education topics for event planners include:

  • Business of events
  • Audience acquisition and engagement
  • Leadership, diversity and inclusion

Keynote presenter: Sara Ross

Chief Vitality Officer at research and strategy firm BrainAMPED

Sara Ross is a leadership expert and “street scientist” who helps create healthier, happier and high-performing leaders and workplaces. She has worked with many Fortune 500 firms including Verizon, Allstate, Adobe, Fidelity and the leadership team of the NBA’s Orlando Magic. Her approach combines “street science” with real-life stories of success and failure.

Destination Showcase Education Program

PCMA and Destinations International are creating an enhanced Destination Showcase experience that offers valuable educational and networking opportunities for meeting planners and destination organizations. Here’s a look at the first and second sets of concurrent sessions and the main stage keynote session for our Feb. 5 program.

A Method to the Event Madness: Empathetic Design

Speakers: Megan Finnell, Megan Martin
Content area: Business of Events
Room 145

Conduct a deep dive of your conference agenda to determine whether you’re meeting the specific needs of all your attendees, exhibitors, and sponsors in addition to your organization’s goals and objectives. Explore the process of designing meetings with empathy to create a transformative experience that flows.

CE credits: 1

Are you Listening? Communicating with Confidence and Clarity

Speaker: Star Bobatoon, communications consultant
Content area: Leadership/Ascent
Room 146

The way you communicate is key to your professional and personal success. Discover how to engage listeners whether you’re addressing one person or 200. Communications consultant Star Bobatoon will provide strategies to develop better communication skills, engage listeners and learn your audience’s language.

CE credits: 1

F.L.I.P.: The Four Levels of Influencing People

Speaker: Tim David, leadership expert and author
Content area: Audience Acquisition & Engagement
Room 147

Leave this entertaining and informative science-based session with step-by-step ideas on how to create authentic influence moments. Tim David, a former professional magician, will share strategies on how to build long-term influence and how to be persuasive without relying on motivational tactics or incentives.

CE credits: 1

Meeting Professionals Unplugged

Moderator: Brad Weaber, principal & planner influencer board facilitator, Brad Weaber Consulting Group LLC

Panelists: Windy Christner, CMP, senior director, meetings and expositions, American Pharmacists Association (APhA); Matthew Wales, CMP, vice president, member services & events, American Association of Colleges for Teacher Education; and Alex Zapple, CMP, CEM, associate director, Meetings and Member Experience, American Society of Nephrology.

Guest panelist: Tom Norwalk, President & CEO, Visit Seattle, Seattle, WA

Content area: Business of Events
Room 145

Join a candid and provocative discussion led by esteemed meeting professional members of the Destinations International Planner Influencer Board. This up-close chat will address their thoughts on the CVB model and the needs of planners in an ever-shifting environment of disruptions and innovation. Additionally, a case study will be discussed with Visit Seattle President & CEO Tom Norwalk on one of the social issues impacting every city: homelessness.

CE credits: 1

Advocating Your Self-Worth

Speaker: Selena Rezvani, leadership coach
Content area: Leadership/Ascent
Room 146

Transforming from a trusted manager or director into a C-suite leader can be a challenge. It takes an assessment of your abilities and skills, the courage to rethink your strategy and the confidence to advocate for yourself. Leadership expert Selena Rezvani discusses how to identify your strengths and areas to address so you can market yourself more effectively.

CE credits: 1

Media Generations: Forecasting the Future of Digital Marketing

Speakers: Amy Blackman, Fruition Co. Founder, and Gary Gonzalez, director of strategy at Convoke
Content area: Audience Acquisition & Engagement
Room 147

Take a critical look at how Gen Z is changing the media landscape and what that means for the future of digital marketing. Growth and brand consultant Amy Blackman and digital marketing expert Gary Gonzalez share how media consumption habits change from generation to generation and why the technology we encounter beyond our formative teenage years can seem so foreign to us.

CE credits: 1

Igniting the Leadership Vitality Factor: Next-Level Leadership for an On-Demand World

Speaker: Sara Ross

Organizations know that to be successful and innovative in a service and knowledge driven economy requires a workforce with expertise, intellectual curiosity and the ability to use emotional intelligence to collaborate and execute through people. And yet, with all the acknowledgement and investment in capitalizing on these skills, something is missing, and stress is exponentially rising.

In this keynote, Sara Ross will share the missing piece of the success equation that all too often is over-looked and under-valued. After a decade of studying high performers, Sara has found that the key differentiator between exhausted leaders and exceptional leaders is what she has coined their Vitality Factor.

This isn’t just about stress management, time management or simply sleeping more and working less. This is about strategy. How to move performance and leadership to the next level in an on-demand world where an abundance of information, distractions, and expectations are unrelentingly pulling on time, energy and attention. This is how top performers pressure-proof their leadership impact.

The research is clear, how an organization manages that Vitality factor will either burn their people out or allow them to burn bright and bring their best work forward and Sara will show you how by sharing:

  • The three common habits that are mistakenly leading to over-stressed, under-fueled brains and how they deceivingly influence decisions, effectiveness and leadership impact
  • A Key Vitality Indicator (KVI) system to identify the tipping point where more work becomes counterproductive and healthy challenge becomes unhealthy stress
  • Practices to expand productive vitality ranges to increase creativity, collaboration and agility
  • Insights to help leaders shift from inadvertently being a Vitality-Depleter to a positive Vitality Ambassador by multiplying each of these practices across teams and workplaces

Doors open: 10:30 a.m.
Presentation: 11 a.m. – noon

Accelerate Stage

Visit the Accelerate Stage, a learning hub brought to you by Travel Portland, in the center of it all. Here you can participate in:

  • Four presentations that examine trends in adjacent industries and explore how to prepare for and adapt them to your business events.
  • A social impact project for ECPAT-USA. Write supportive messages in notebooks given to middle- and high school-aged youth that they’ll use during facilitated ECPAT Y-ACT workshops on child sexual exploitation awareness.
  • Raffle drawings to win FREE registration to either EduCon 2020 in Montreal or Convening Leaders 2021 in Houston, tickets to the PCMA Foundation’s Visionary Awards in April 2020, gift cards and more.

12:30 p.m. “The Big Payback: Strategies for Executing Successful Corporate Social Responsibility (CSR) at Events”

Speaker: Chandra Champion, business events strategist

Business events can foster community engagement with your destinations. Explore ways to develop meaningful experiences for your participants while supporting local community outreach programs. Hear strategies to identify and implement CSR projects and other social impact opportunities at your next event.

CE credit: 0.5

1:30 p.m. “Your Brand. Your Voice”

Speaker: Karen Baker, marketing strategist

Discover the words, personality and language you should be using to market your event, organization or brand to attract a wider audience. Hear how to communicate your value, build trust and remain recognizable with marketing messages that resonate with a variety of lifestyles, ethnicities and altering markets.

CE credit: 0.5

2:30 p.m. “Emotionally Intelligent Experiences: Designing with the End User in Mind”

Speaker: Amy Blackman, Fruition Co. Founder

Take a deep dive on how to apply emotional intelligence to your business events planning and experience design process. Discover how to adopt a proactive approach to personalize experiences tailored to individual needs so your business events participants feel connected and understood.

CE credit: 0.5

3:30 p.m. “Game On: What Event Strategists Can Learn from eSports”

Speaker: Gary Gonzalez, director of strategy at Convoke

Get an insider’s look at how eSports is driving cultural transformation and what the billion-dollar industry means for business events planners and destinations. Hear how advancing technology is reshaping interests and media consumption habits of an entire generation and how you can leverage it to your advantage.

CE credit: 0.5

Destination Showcase 2020 in Washington D.C.

Countdown to THE One-Day Event for Meeting Convention and Event Planners

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February 5, 2020
7:30 am– 4:00 pm
Event Categories:


Walter E. Washington Convention Center
801 Mt Vernon Pl NW
Washington, DC 20001 United States