European Influencers Summit Agenda

Itinerary
*Breakfast on own at hotel.

Sunday 25 June 2017
18:00 – 19:30Program kick off & Cocktails
Welcome from PCMA leadership & Ice breaker
19:30 - 21:30Seated Dinner
Location: Horizon Top Deck, Fairmont Monte Carlo
Monday 26 June 2017
9:00 – 9:30Welcome & Setting the Stage
Mary Pat Heftman, 2017 PCMA Chair
Sherrif Karamat, Chief Operating Officer, PCMA
Facilitator: Roch Parayre - Partner, Heidrick & Struggles -Executive Education teacher at Wharton School of Business, INSEAD, and CEDEP
9:30 – 11:30Europe’s Digital Engagement Landscape in 2017 and Beyond
Speaker: Inma Martinez - Considered by FORTUNE and TIME as one of the world's leading digital media strategists
11:30 – 12:15Creating a Movement
Facilitator: Roch Parayre
12:15 – 13:15NETWORKING LUNCH
13:15 – 14:00Defining PCMA’s European Movement
14:00 – 16:00Developing a Business Presence & Engagement Strategy in Europe
19:00 – 21:30Dinner hosted by Monaco Convention Bureau
Tuesday 27 June 2017
9:00 – 9:10Recap of Day 1
9:10 – 10:00Disruptive Thinking: The Gateway to Innovation
Speaker: Luke Williams - Professor, NYU Stern School of Business; Founder and Executive Director of the NYU Innovation Lab; Fellow, at Frog Design; and International Bestselling Author, Disrupt
10:00 – 12:15Disruptive Framework Group Activity
Facilitator: Luke Williams
12:15 – 13:15Working Lunch & Wrap Up
PM - Departures for Summit Attendees
14:30 – 16:30PCMA Regional Advisory Board Meeting
19:00Depart lobby for PCMA Regional Advisory Board Dinner
Dinner hosted by Monaco Convention Bureau
21:30Shuttle return to hotels
Wednesday 28 June 2017
9:00 – 12:30PCMA Regional Advisory Board Meeting
12:30 – 13:30PCMA Regional Advisory Board Meeting Working Lunch & Wrap Up
PM - Departures for Board Members
Thursday 29 June 2017
Staff & Leadership Departures
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