Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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We are in the business of face to face. Which is great news because years of research proves that this is what we human beings crave. Art, connection, authenticity, humanity ... not robots ...
The Robots Are Coming! How to Stay Relevant and Amplify Your Personal Brand
Length:
00:29:13
Clock Hours:
0.5
This session will help make sense of new event technologies, messaging strategies, methods for (easily) harnessing the power of data, and integrating on- and off-line tactics ...
The Future of Attendee Marketing
Length:
00:27:29
Clock Hours:
0.5
Take a look inside the case study of the Toy Association’s Play Fair event. Through an innovative partnership between an association and a for-profit organizer, a new B2C event for the toy and youth entertainment industry was forged ...
The Toy Association Case Study: New Ways to Look at Adding Brand Value
Length:
00:23:43
Clock Hours:
0.5
Hear how the American Society of Hematology’s recent annual meeting used “Alexa” to enhance the attendee experience while simultaneously collecting data to better assist attendees in the future. Learn how it all came together and the key takeaways for implementing artificial intelligence at your next event ...
Artificial Intelligence at Events: The Story of Alexa and the American Society of Hematology’s Annual Meeting
Length:
00:33:22
Clock Hours:
0.5
As global device & pharmaceutical companies adopt new compliance codes, it is crucial for you to understand the travel regulations on your U.S. based event ...
New Medical Technology Travel Regulations Will Impact International Attendees at Your Events
Length:
00:58:11
Clock Hours:
1.25
Join our panel of food and beverage experts as they share their picks for the hottest trends you’ll see in 2018. One of these trends could be just what you need to make your next event menu unforgettable ...
Convene Presents: Hottest Food & Beverage Trends for 2018
Length:
00:57:06
Clock Hours:
1.0
In this session, we'll showcase event experiences that are earning raves, with a closer look at the benefits for attendees, sponsors, and the event organizers ...
Sponsorships: Crossing the Chasm Between Placement and Engagement
Clock Hours:
1.0
Cybersecurity is a growing threat and strategies to protect your organization should be included your event's risk management plan ...
Cybersecurity – Top 10 Things Planners Need To Know-NOW!
Length:
01:02:49
Clock Hours:
1.0
Global Entrepreneur Vusi Thembekwayo will do more than pay lip service to the ever-fluctuating business climate, his message will empower you to take advantage of it ...
Thought Leader: Leading At the Edge of Chaos
Clock Hours:
1.0
Make your meetings count by honing your cross-cultural skills to uncover a simple, yet effective framework that will transform your perspective on culture ...
Designing Engaging Experiences Across Cultures – Does One Size Fit All?
Length:
01:01:13
Clock Hours:
1.0
Rachel will explore how trust is shifting from institutions to individuals, and how this will change the way we live, work, bank, travel and consume ...
Opening Main Stage: Collaboration & The Meaning Of Trust in the Digital Age
Clock Hours:
1.0
This session will cover how to prioritize intent before content, the evolution of presentations and what we can learn from the 5 best examples of event content marketing in US history ...
DEI: How Content Will Transform Your Events, With or Without You
Clock Hours:
1.0
Don't miss Isaac's inspiring story that proves even the most insurmountable odds can be overcome with the right perspective ...
Closing Main Stage: Redefine Who You Are and Who You Can Become
Clock Hours:
1.0
Joshua will deconstruct the key ingredients to an effective pitch so you can get the backing you need to innovate your business events ...
Thought Leader: How to Give a Killer Elevator Pitch
Clock Hours:
1.0
Scott Belsky, author of "Making Ideas Happen" will share common practices from the world's most productive, creative minds you can use to push bold new projects to completion ...
Main Stage: Making Ideas Happen
Clock Hours:
1.0
Entrepreneur and CEO Roy Spence will share his remarkable journey plus key insights from legendary purpose-driven leaders ...
The Power of Purpose in Business and Life
Clock Hours:
1.0
While hackathons typically span a day or more, we're running a mini-version where you can not only flesh out new ideas with peers, but experience this interactive model first-hand to determine if it might be a fit for your event ...
Convening Leaders Mini-Hackathon: Innovation Unleashed
Clock Hours:
1.0
In this session you'll gain insight into best practices for navigating this new era of heightened food consciousness ...
Catering to Participants’ Preferences While Keeping Your Sanity
Clock Hours:
1.0
As event organizers it's your responsibility to safeguard your participants and organization against potential threats. After this session you'll walk away with essential contract tips from both legal and insurance perspectives ...
Do Your Event Contracts & Insurance Account for Emerging Threats?
Clock Hours:
1.0
Hear how the IBM Cognitive Studio at SXSW created an individualized experience for each participant and learn how you can begin to incorporate this into your events ...
Sensory Analytics: Delivering an Experience-Focused Event
Clock Hours:
1.0
Could your event brand benefit from a reboot? In this session, we'll share strategies and ideas to help your event reach new levels of success ...
More Than A Name: The Power of Event Rebranding
Clock Hours:
1.0
Learn how to infuse corporate social responsibility throughout your organization and customer base to enhance your business and brand values ...
Elevate Your Brand Message with Social Responsibility Programs
Clock Hours:
1.0
With his pioneering video-storytelling style, Erik Qualman will explore 5 habits that set today's digital leaders apart from the pack. This session is essential for business event strategists who want to be the disruptor and not the disrupted ...
Thought Leader: 5 Simple Habits to Achieve Influence & Success in a Digital World
Clock Hours:
1.0
Juggling time between work, home, and the activities you love seems like an impossible challenge. Learn how to clear the clutter and embrace simplicity and significance in defining your success ...
Realize Maximum Happiness and Success with Work/Life Integration
Clock Hours:
1.0