Log In
Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.
Participate in upcoming webinars and collect additional CE credits when available.
Join John Carroll, Manager of Business Outreach at Yelp to learn how to earn feedback, embrace it, and incorporate your findings it into your meeting planning and execution ...
The Future of Feedback: What Events Can Learn From Yelp
Length:
00:24:11
Clock Hours:
0.5
In this session legal expert Paula Cozzi Goedert will provide insight on these and other legal trouble spots event organizers face ...
Ask the Expert: Avoid These Legal Snafus
Length:
00:59:22
Clock Hours:
1.0
Corporate event strategists constantly juggle the responsibility of articulating ROI in earnings-centric organizations when they need to also account for return on engagement and experience ...
Strategies to Better Articulate and Maximize Corporate Event ROI
Length:
01:02:13
Clock Hours:
1.0
Corporate marketers are getting more sophisticated with sponsorship investments, desiring to demonstrate thought leadership or be part of more exclusive experiences with a higher-level audience ...
Sophisticated Sponsorship Strategies to Increase and Diversify Revenue
Length:
00:51:55
Clock Hours:
1.0
Our experts will share how different companies expanded their SMM programs and what they learned along the way ...
Expert Insights on Globally Expanding Your SMM Program
Length:
00:50:54
Clock Hours:
1.25
Through stories and activities, participants will examine how today’s most successful events deliver richer experiences, built on a much stronger and sustainable foundation—personal values ...
More than a Meeting: Turn Your Event into a Movement
Length:
01:06:20
Clock Hours:
1.0
Learn how to focus on moments of excellence and points of pride to generate future success for your organization ...
Want Strategy that Sticks? Take an Inclusive Approach with Appreciative Inquiry
Length:
00:59:36
Clock Hours:
1.25
Legendary Nashville music executive Joe Galante has launched the careers of many artists navigating major shifts in the industry along the way ...
Thought Leader: From Disruption to Evolution: Digital’s Impact on the Music Industry
Length:
00:18:42
Clock Hours:
1.0
Emerging tools are empowering event teams to convert massive quantities of data into meaningful, actionable insights that can be shared across an organization ...
Revamp Relationships, Event Experiences with Data-Driven Insights
Length:
00:57:00
Clock Hours:
1.25
Sara Gould-Stotts will share how she joined forces with Now Plus One to create experiences that pushed Greystar Real Estate Partners’ employees to think differently about challenges in their industry. Learn how you can adjust this strategy to take an innovative approach your participants won’t soon forget ...
Rethinking Participant Engagement with an Experiential Approach
Length:
01:09:16
Clock Hours:
1.5
Join us for a networking lunch worth it’s weight in HHonors points! We are honored to have Chris Nassetta, President and Chief Executive Officer for Hilton ...
Networking Luncheon Program with Hilton CEO Chris Nassetta
Length:
00:57:05
Clock Hours:
1.25
Watch this session to hear non-profit CEOs share challenges and opportunities they foresee impacting the association world ...
Thought Leader: Association C-Suite Predictions for 2018 and Beyond
Length:
01:00:07
Clock Hours:
1.25
In this session we’ll hear three case studies of successful rebrands and pull from them key questions to ask yourself about when to rebrand and what tactics will ensure success ...
Breathe New Life into Your Brand Strategy
Length:
00:56:16
Clock Hours:
1.25
Association Planners: If you haven’t thought about co-locating your next event, you may be missing an important opportunity to make it better ...
Event Co-Location: A Case Study of Savings and Success
Length:
01:01:56
Clock Hours:
1.25
In this interactive session we’ll look at various elements of event design and give some practical examples and case studies of creative session formats ...
The Battle: A How-To on Innovative Session Design
Length:
01:15:32
Clock Hours:
1.25
This session will showcase how corporations and nonprofits are applying the ethnographic lens to better understand and serve the needs of customers, members and those attending or exhibiting at trade shows ...
Ethnography & Exhibitions: A New Approach to Opportunity and Value Creation
Length:
01:15:04
Clock Hours:
1.25
Dr. Nicola Persico of Northwestern University’s Kellogg School of Management will demonstrate the importance of applying a strategic framework by examining real-life case studies ...
PCMA Business School: Evaluate Crises More Effectively with a Strategic Framework
Length:
01:02:29
Clock Hours:
1.25
Using a 360-degree process designed to create a risk management strategy for your meetings and events, you will learn how to confidently prepare for, respond to and recover from the unexpected ...
Mitigating Event Disasters: Creating Safe Events in an Unsafe World
Length:
00:58:08
Clock Hours:
1.0
This session will explore a panel of successful case studies and examine ways digital events are helping the medical community ...
DEI: Engaging the Medical Community Through Digital Events
Length:
00:46:17
Clock Hours:
1.0
Dorri McWhorter introduces Ascent, a new PCMA initiative funded in part by Visit Seattle and the PCMA Education Foundation ...
Ascent Thought Leader: Break Out of the Bubble – Inclusion To Enrich Your Life
Length:
00:54:51
Clock Hours:
1.0
Join Jay Baer to learn how to use content and digital marketing to drive engagement year-round ...
Thought Leader: The 365-Day Event: Using Digital Content to Drive Year-Round Engagement
Length:
00:55:04
Clock Hours:
1.0
Executive Wellness Coach Lance Breger will guide you through the science of goal setting and the most efficient techniques to maximize motivating and long-lasting results for a happier and healthier lifestyle ...
New Year, New You – Recharge Your Approach to Wellness
Length:
00:51:32
Clock Hours:
1.0
Focusing on the relationship between memory, emotion, and sensory experience, Mark Coxon will demonstrate how to use audiovisual technology to activate the physiological triggers of emotion ...
The Future of AV: Emotion and Immersion
Length:
00:21:54
Clock Hours:
0.5
Learn how to engage your influencers at the various stages of your event timeline and how to roll out a successful influencer marketing program that gets people invested ...
Stop Talking and Start Listening: Facilitating Community with Influencer Marketing
Length:
00:24:45
Clock Hours:
0.5
