Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Digital-Experience-Institute-It's-Alive!-Building-Engaged-Digital-Communities-in-2021
In-person events create the opportunity to meet people in the hallway, sessions, or on the exhibit floor to connect with new, or reconnect with old, friends. These connections are kept alive by events bringing you back together and an occasional email exchange for most. Now, in a mostly digital world, ...
Members /

Digital Experience Institute: It’s Alive! Building Engaged Digital Communities in 2021

Length:
00:32:48
Clock Hours:
1
Digital-Experience-Institute-It's-a-Very-Very-Hybrid-World
Hybrid events of the past typically broadcasted sessions on the in-person schedule, with filler content or “dead-air” breaks when the onsite schedule was not in session. Now the new meaning of hybrid is top of mind for the industry and the importance of engaging participants both onsite and online, giving ...
Members /

Digital Experience Institute: It’s a Very Very Hybrid World

Length:
00:51:10
Clock Hours:
1
Digital-Experience-Institute-The-Future-is-Hybrid-Understanding-the-Key-Drivers-to-Effectively-Navigate-the-New-Normal
The world has changed and the effect on the live events industry has been forever tilted. Event professionals around the world are navigating uncharted terrain. In this session, we share insights gleaned from over 2,000 event professionals on the evolving state of meetings, the emerging shift to hybrid events and ...
Members /

Digital Experience Institute: The Future is Hybrid: Understanding the Key Drivers to Effectively Navigate the New Normal

Length:
00:48:40
Clock Hours:
1
Create-Resilient,-Competitive-Business-Models-with-Pattern-Thinking
Regularly assessing and adapting your business models is essential to avoid disruptions in how you create, deliver and capture value. To do this effectively, you must understand business model building blocks and how to identify patterns so you can make strategic structural changes. Gennaro Cuofano will break down the key ...
Members /

Create Resilient, Competitive Business Models with Pattern Thinking

Length:
00:32:22
Clock Hours:
1
7-Change-Actions-The-Strategic-Art-of-Virtual-Connection
Knowing how to create authentic meaningful connection online is an essential leadership skill that is only growing in demand. A culture of connection catalyzes psychological safety and accelerates the collaborative potential of any group. In this interactive training, you will learn how to create a feeling of intimacy amongst participants, ...
Members /

7 Change Actions: The Strategic Art of Virtual Connection

Length:
00:29:20
Clock Hours:
1
Delivering-Social-Progress-How-Associations-are-Evolving-to-Stay-Relevant
LEARNER OUTCOMES: The changing role of associations and the direction for associations moving forward. How COVID-19 has emphasized the need for change and how associations can form relationships that benefit them The role of an association hub and how it can help associations expand their reach, harness knowledge and tap ...
Members /

Delivering Social Progress: How Associations are Evolving to Stay Relevant

Length:
00:45:56
Clock Hours:
1
Build-Back-Better---Seizing-New-Opportunities-for-the-APAC-Business-Events-Ecosystem
APAC Leaders will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for ...
Members /

Build Back Better – Seizing New Opportunities for the APAC Business Events Ecosystem

Length:
00:26:58
Clock Hours:
1
Fireside-Chat-The-Future-of-Meetings-and-Corporate-Events-in-the-Year-Ahead
Hear from Northstar Meetings Group Executive Vice President and Group Publisher, David Blansfield and Grail Insights Managing Director, Vivek Neb in this fireside chat moderated by M&C Asia Editor, Lauren Arena. Get expert insights and hear their take on the industry’s most pressing questions, including: The implication of vaccines on ...
Members /

Fireside Chat: The Future of Meetings and Corporate Events in the Year Ahead

Length:
00:31:50
Clock Hours:
1
OriLahav
One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style ...
Members /

Digital Experience Institute: Delivering Value to Virtual Sponsors

Length:
00:57:39
Clock Hours:
1
Race,-Equity-and-Actionable-Steps-to-Increase-Access-and-Opportunities-for-All
Join the award-winning author, radio host and three-time New York Emmy-nominated documentary filmmaker, Dr. Kaye Wise Whitehead, as she connects the history of systemic racism to what is happening across the country in our cities, homes and businesses. To make real change in our organizations and industry, Dr. Whitehead will ...
Members /

Race, Equity and Actionable Steps to Increase Access and Opportunities for All

Length:
00:44:44
Clock Hours:
1
7-Change-Actions-Crafting-Authentic-Experiences-with-Emotional-and-Audience-Intelligence
2020 has been the year to keep it real and that will continue into 2021 and beyond. Brands that recognize the importance of communicating our emotional, physical and mental truths are creating meaningful moments we can connect with. Haute Dokimazo’s Liz Lathan & Nicole Osibodu, will break down authenticity basics ...
Members /

7 Change Actions: Crafting Authentic Experiences with Emotional and Audience Intelligence

Length:
00:28:34
Clock Hours:
1
Values-based-Leadership-Business-Events-and-Hospitality-Industries-Need-Now
These times of profound change demand values-based leaders who can both navigate the current moment and also act with vision to drive progress toward a stronger future. Mark Hoplamazian, President and CEO of Hyatt Hotels, is such a leader and will be joined in conversation by Dan Porterfield, President and ...
Members /

Values-based Leadership Business Events and Hospitality Industries Need Now

Length:
00:44:40
Clock Hours:
1
Student Insight Series: Exploring Career Paths Into the Events Industry
Are you excited about a career in events and hospitality, but worried about the current pandemic-instigated slowdown in the industry? The events business is still the place to be with many career paths you might not yet know about. Hospitality is the #5 employer of all major industries and is ...
Public /

Student Insight Series: Exploring Career Paths Into the Events Industry

Length:
01:54:57
Webinar: A Titanic Welcome to Belfast!
Experience a Titanic welcome to this vibrant and unique events destination as the team stream in live from ICC Belfast’s hybrid studio to chat about why Belfast is an ideal location for business events ...
Public /

Webinar: A Titanic Welcome to Belfast!

Length:
00:43:26
Webinar: Business Relationship Best Practices for Meeting Planners and Suppliers
What are the best ways to handle RFPs? Who is responsible for what once the contract is signed? How can buyers and suppliers get the most out of their relationships? Join this exclusive panel led by CadmiumCD Business Development Director, Joe Felperin, to explore these questions and more ...
Public /

Webinar: Business Relationship Best Practices for Meeting Planners and Suppliers

Length:
01:00:09
Clock Hours:
1.0
PCMA Get to Know: Los Cabos
Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, will also sit down with Kip Lambert, Chief Marketing Officer of Destinations, Inc, to discuss Kip’s recent experience organizing a 300-person face to face meeting in Los Cabos ...
Public /

Webinar: Los Cabos, the Best Option for International Business Events in the Covid-19 Context

Length:
00:43:55
Webinar: Proven Content Strategies to Boost Online Audience Engagement
Discover how one organization cracked the code to continuously grow their online audience (and revenue). In this webinar, Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association (ANNA) reveals content tips and strategies your organization should execute ...
Public /

Webinar: Proven Content Strategies to Boost Online Audience Engagement

Length:
00:58:56
Clock Hours:
1.0
Digital Experience Makers: 5. Lessons Learned
Take a dive into the Convening Leaders 2021 experience from the planners’ perspective. From content creation and delivery to sponsor opportunities and the kitchen, we are here to give insight on how decisions were made for all of our audiences, both online and onsite. Bring your questions – we want ...
Public /

Digital Experience Makers: 5. Lessons Learned

Length:
01:04:06
Digital Experience Makers: 4. Behind the Scenes - Production
Join the PCMA's VP of Experience Design, Tonya Almond, CMP, along with Hanna Foley of JUNO and Kyle Short of Wisdom Capture as the three take an in-depth look at what went into producing this year's Convening Leaders and the lessons learned from developing a global, hybrid event ...
Public /

Digital Experience Makers: 4. Behind the Scenes – Production

Length:
01:01:40
CL21 Digital Experience Makers: 1. Leading in Pajamas
Using Convening Leaders 2021 as her example, Heather Mason outlines the Key Performance Indicators (KPIs) that will determine the event’s success, and how strategic decisions were made using data. With this framework, you don’t have to ask for a seat at the leadership table. You can bring your own damn ...
Public /

Digital Experience Makers: 3. Talk To Me in Numbers

Length:
00:32:14
CL21 Digital Experience Makers: 1. Leading in Pajamas
Your hybrid event platform is just great technology, right? Wrong. Partnering with your platform provider is the biggest opportunity for event managers in 2021. Engagement, attendance, registration, sponsorships, and even your event budget – can all be influenced by the selection of the right (or wrong) hybrid event platform. What’s ...
Public /

Digital Experience Makers: 2. Global or Bust

Length:
00:31:17
CL21 Digital Experience Makers: 1. Leading in Pajamas
You can’t navigate a global pandemic in the events industry without evaluating new business models, new methods of engagement, adapting your communication strategy, and taking risks with technologies built for times like these ...
Public /

Digital Experience Makers: 1. Leading in Pajamas

Length:
00:29:22
Webinar: How to Develop Metrics, Track and Analyse Data at Digital Events
Supported by TCEB, join us and learn how you should develop the right data metrics for sponsors and partners of your digital events. Also, what are the questions to ask of the event platforms to ensure you receive the data at the completion of your digital event thereby creating more ...
Public /

Webinar: How to Develop Metrics, Track and Analyse Data at Digital Events

Length:
00:55:23
Clock Hours:
1.0
Webinar: Meet Us In New Orleans
Join us for an eventful webinar that brings together the food, music and culture of New Orleans. During our time together we will have several conversations with hospitality leaders and discuss exciting new developments underway in the Crescent City ...
Public /

Webinar: Meet Us In New Orleans

Length:
00:53:00