Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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APAC Leaders will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for ...
Build Back Better – Seizing New Opportunities for the APAC Business Events Ecosystem
Length:
00:26:58
Clock Hours:
1

Hear from Northstar Meetings Group Executive Vice President and Group Publisher, David Blansfield and Grail Insights Managing Director, Vivek Neb in this fireside chat moderated by M&C Asia Editor, Lauren Arena. Get expert insights and hear their take on the industry’s most pressing questions, including: The implication of vaccines on ...
Fireside Chat: The Future of Meetings and Corporate Events in the Year Ahead
Length:
00:31:50
Clock Hours:
1

One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style ...
Digital Experience Institute: Delivering Value to Virtual Sponsors
Length:
00:57:39
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1

Join the award-winning author, radio host and three-time New York Emmy-nominated documentary filmmaker, Dr. Kaye Wise Whitehead, as she connects the history of systemic racism to what is happening across the country in our cities, homes and businesses. To make real change in our organizations and industry, Dr. Whitehead will ...
Race, Equity and Actionable Steps to Increase Access and Opportunities for All
Length:
00:44:44
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1

2020 has been the year to keep it real and that will continue into 2021 and beyond. Brands that recognize the importance of communicating our emotional, physical and mental truths are creating meaningful moments we can connect with. Haute Dokimazo’s Liz Lathan & Nicole Osibodu, will break down authenticity basics ...
7 Change Actions: Crafting Authentic Experiences with Emotional and Audience Intelligence
Length:
00:28:34
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1

These times of profound change demand values-based leaders who can both navigate the current moment and also act with vision to drive progress toward a stronger future. Mark Hoplamazian, President and CEO of Hyatt Hotels, is such a leader and will be joined in conversation by Dan Porterfield, President and ...
Values-based Leadership Business Events and Hospitality Industries Need Now
Length:
00:44:40
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1

Leadership success is shaped by effectively harnessing emotion to build trust while still maintaining the delicate balance between sharing and oversharing. This session equips leaders with the tools to understand, navigate and express their emotions at work ...
Harnessing Emotion as a Leader: Tools to Express Emotions at Work
Length:
00:53:06
Clock Hours:
1

It’s possible to have five generations represented in one workplace, a historical first. This phenomenon raises challenges in communications, retention, training and recruitment. This session will examine the shifting demographics and dynamics in workplaces and how leaders can successfully navigate relationships with each generation ...
Navigating Your Diverse Workplace
Length:
00:53:13
Clock Hours:
1

Participate in this session to hear different perspectives on innovating the attendee room booking process through the lens of the latest findings from the Room Block of the Future research project ...
Solving for the Room Block Conundrum
Length:
00:59:42
Clock Hours:
1

In this fast paced session, Business expert and BBC mentalist David Meade, will equip us with persuasive trading and learning techniques to assist us with influencing others while increasing sales ...
The Art of Persuasion: Using Influence to Increase Sales
Length:
01:01:17
Clock Hours:
1

Smart Cities initiatives are designed to improve the lives of citizens and local business through data-driven, yet human-focused technology and sustainability initiatives. Hear insights and strategies from business events leaders at four Smart Cities about their journey and the impact it has had on their business events and hospitality sectors ...
Smart Cities: Strategies, Successes and Impacts
Length:
00:56:11
Clock Hours:
1

Get the inside scoop on how meetings and events can prepare for 5G, the next giant leap in mobile technology. With connectivity speeds nearly 100 times faster than current broadband services, 5G will reshape how we use mobile devices at events. Explore what faster file upload/download speeds, virtual and virtual ...
This is Your Event. This is Your Event on 5G.
Length:
01:00:59
Clock Hours:
1

Marketplace disruptions, geopolitical upheavals, last-minute client demands — the unexpected doesn’t have to derail a carefully designed event. Leaders who can demonstrate agility and build teams with solution-oriented mindsets are able to successfully navigate challenges. Discover tips on how to create a team culture that encourages flexibility and accommodates change ...
Preparedness and Agility in an Uncertain World
Length:
00:52:51
Clock Hours:
1

With the click of the mouse you are virtually connected to someone halfway around the world as easily as your neighbor down the street. But are these connections meaningful? Listen as Janine Garner discusses how to make sincere connections, including the four types of people that are integral to you, ...
Making the Right Connections: Who to Have in Your Corner
Length:
00:57:40
Clock Hours:
1

Virtual reality and augmented reality are tools for forward-thinking planners in addition to being cool technologies. VR allows you to tour your booth during the planning phase before you arrive onsite. AR allows you to demonstrate your product’s functionality in real time. These digital tools help tell your story and ...
AR/VR: Gimmick or Strategy
Length:
00:38:07
Clock Hours:
1

The art of strategic meetings management is viewing your organizational meetings holistically and seeing how they save costs and free up resources. But you can take SMM beyond tactical logistics and make it work harder for you. This session will explore simple ways to get started with SMM, how it ...
Launch and Leverage SMM to Open Up Opportunity and Resources
Length:
00:45:48
Clock Hours:
1

LGBTQ+ business events attendees can still face challenges despite the best inclusion efforts of events organizers. In this session, we’ll take a closer look at the LGBTQ+ audience and how efforts including gender-neutral language and bathrooms can make all business events participants feel welcome ...
Welcoming Diverse Travelers with More Inclusive Events
Length:
00:57:52
Clock Hours:
1

China’s reputation as a top meeting destination continues to grow the Asia-Pacific region sees increases in its MICE (Meetings, Incentives, Conventions and Exhibitions) industry. Hear about China’s evolution as a business events industry leader and gain strategies on how to navigate complex cultural and logistical relationships to ensure your organization’s ...
Events in China and the APAC Region: What’s New and What’s Next?
Length:
00:54:41
Clock Hours:
1

There are many altruistic reasons to make your events more sustainable. And, there’s a financial reason too. Explore the benefits of designing events with sustainability at the forefront in a way that makes financial sense. Examine the steps to build a business case for sustainability initiatives at your events and ...
Sustainability: No Longer an Option, But a Necessity
Length:
01:02:31
Clock Hours:
1

As one of Australia’s leading entrepreneurs Naomi Simson (a Shark on Australian Shark Tank) shares a colorful entrepreneurial story of growth, leadership and culture. She expands on how aligning ‘the right team’ to purpose, vision, and values created a winning formula to scale her enterprise in a rapidly changing experience ...
Reach New Business Heights with Purpose, Alignment & Leadership
Length:
01:00:00
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1

Having a fixed mindset and leaning on behaviors that have made your career successful up to now may hold you back in the future. Future of work strategist Heather McGowan will reveal the major shifts impacting workplace identity and why human-centered skills like creativity, empathy and communication will be essential ...
Letting Go and Learning Fast to Thrive
Length:
00:50:59
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1

Discover how “ubertrends” and innovations are reshaping business and consumer market behavior. Michael Tchong, an adjunct professor of innovation at the University of San Francisco and author of three books, takes you on a journey through the “landscape of now” to gain insights and ideas on how to connect with ...
Ubertrends: How Trends and Innovation are Transforming Our Future
Length:
01:01:58
Clock Hours:
1

Discover the negotiation strategies that will help you secure the best hotel, facility and vendor contracts for your events and organization. You’ll her about key contract clauses, tips and variables that can influence negotiation outcomes. Find efficient and painless ways to get to “yes” in this session ...
Get to Yes in Contract Negotiations
Length:
00:57:17
Clock Hours:
1

Leadership can be an elusive, but learned, skill. This session will help you understand the A.C.E. leadership approach (Appreciation, Contribution and Engagement) and how to effectively implement it at your organization. Hear how you can inspire your team to succeed and how A.C.E. culture can make you an effective leader ...
Leadership at All Levels: Using Intention to Build Success
Length:
00:45:13
Clock Hours:
1