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Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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Following the traditional model of locking in a budget before exploring design and strategic ideas can result in business events feeling the same year over year. Break the cycle by exploring a mindset and methodology that places strategy and design before final budgeting decisions. Discuss how this approach fosters the ...
Webinar: Getting the Sequence Right: Strategy, Design, Budget!
Length:
00:54:45
Clock Hours:
1.0
In this fast paced session, Business expert and BBC mentalist David Meade, will equip us with persuasive trading and learning techniques to assist us with influencing others while increasing sales ...
The Art of Persuasion: Using Influence to Increase Sales
Length:
01:01:17
Clock Hours:
1
Technology is aggregating the speed, scale, and synthesis of change. If your organization harbors a tech resistant culture, you may be leaving opportunities on the table. In the fast-paced business events industry, how are you integrating tech to better serve your audiences? ...
Stay in the Game by Increasing Your Adaptability to New Technology
Length:
00:48:05
Clock Hours:
1
Post-event reporting is an integral part of your digital event production. Knowing what data to collect and who to share that information with is crucial to evaluating your digital event's performance. This webinar continues our series on using data and explores how to analyze critical reports included with digital events, ...
Webinar: The Who What Where and When of Post Event Reporting
Length:
00:57:53
Clock Hours:
1.0
This session will identify ways to fulfill both of these needs by positioning your educational program to better meet the needs of corporate sponsors. A case study will feature an association that has created a successful sponsorship program with its digital educational content ...
Webinar: Balancing Educational Content & Fulfilling Sponsor Expectations
Length:
01:01:32
Clock Hours:
1.0
How do you make your event a priority, when your target attendees have an array of events to choose from each year? Are your speakers, topics, and networking opportunities enough to entice your targets, along with their colleagues, to register? This session will broaden your knowledge of attention span optimization ...
Webinar: Target Marketing: Increase Your Attendance
Length:
01:03:58
Clock Hours:
1.0
Your first live-stream event was a success. Now what? Samantha Lazo, a recent DES graduate, will discuss the first live stream her organization, The Institute of Internal Auditors, hosted and share what worked and what didn't ...
Webinar: The Formula for Live Stream Success
Length:
00:51:09
Clock Hours:
1.0
