Videos, Webinars & Continuing Education

In 2022 events will drive the creation of rich digital communities for professionals everywhere. How do you attract an audience to your community? How do you engage them before, during, and after your events? What do successful communities have in common? Learn from community and content expert Mia Masson, who keeps ...

If there is one thing the pandemic has taught us it's no matter how prepared you think you are, life can always throw you a curve ball. When live events were no longer an option, many organizations had to figure out quickly how to communicate to their members, customers, and ...

PCMA’s team behind Convening Leaders 2022 got creative with hybrid solutions that answered travel challenges, health and safety concerns, and attendee engagement obstacles ...

What will sponsors and exhibitors pay for your virtual or hybrid event? How can you maximize the ROI of their sponsorships? Join Meg Fasy as she explains how she creates winning virtual and hybrid event sponsorship packages for the world's leading brands ...

PCMA’s Event and Education Leaders Tonya Almond and Carrie Johnson will reveal the CL22 design journey from planning through execution. Sharing how the original experience evolved from the initial plan and touch on health and safety protocols, PCMA Promenade, education content pillars, our hybrid experience, and more ...

Content, content and more content. When it comes to event content and information, virtual and hybrid events are a literal gold mine. How do you make the most out of recorded conference content and potentially monetise them to contribute to your organisation’s bottom line.  ...

In-person events are back, virtual events are popping up everywhere. How do you stand out for your potential attendees? Join event marketing expert Jess Hopp as she explains how to infuse storytelling into each step of your event marketing journey ...

What's the right platform and format for your hybrid or virtual event? With over 300 virtual event platforms to choose from, how can you make the right choice? ...

You've heard of big-name cities like Tokyo and Osaka, but have you considered other wonderfully unique destinations for conventions in Japan? Join us for a peek into why these destinations and venues inspire creativity and innovation.  ...

Our planet is barreling toward a climate change crisis that is already spurring social inequality and exclusion across the world ...

For far too long, business event planners and destinations have approached risk management using strategies and practices that are unsustainable long term ...

Seismic social and psychological changes are continuing to affect individuals and communities—and we won’t know exactly how much human behavior has changed until we’re well into the post-COVID landscape ...

Toxic cultures lead to missed opportunities, failure, and sometimes disaster. In a healthy speak-up culture, however, not only do leaders have the skills and attributes to hear concerns, ideas, and even voices of dissent, they also acknowledge, encourage, and reward them ...

As the business events industry constructs the future of virtual and hybrid events, one question continues to surface: How can you create the magic of an outstanding live experience digitally? ...

It’s always taken more than a “one size fits all” approach to host successful and impactful events. However, the seismic changes caused by the COVID-19 pandemic have forced business event planners in all industries and sectors to think about learning and development in new ways ...

Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants ...

Dive inside the minds of a CEO, Events VP, and a Senior Corporate Event Marketer to reveal essential characteristics, emerging skillsets, and sought-after qualifications of ideal senior leaders ...

As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices ...

You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages ...

Acquiring customers and hiring new talent is expensive. Retaining customers costs 5 times less than acquiring new ones, and organizations that invest in customer loyalty (with top Net Promoter Scores and satisfaction ratings) grow revenues 2.5 times faster ...

Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon ...

Traditionally long planning timelines have been transformed into quickly moving and reimagined meetings, as both business event planners and venue professionals navigate shifting and sometimes murky timelines laced with uncertainty ...

Globally, people attend events to learn, network, collaborate, do business, and experience captivating moments of connection and inspiration that can help them better serve their audiences long after the event is over ...

Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry ...