Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority ...
What the Future of Business Events Holds
Length:
00:39:02
Clock Hours:
0.75
Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies ...
Let’s Play Ball: Examining Sports’ Safe Roll-Out Strategies
Length:
00:36:23
Clock Hours:
0.75
It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up ...
Harnessing Disruption to Create a 365-Approach to Events and Experiences
Length:
00:38:06
Clock Hours:
0.75
Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities ...
Building Communities That Foster Thriving, Year-Round Engagement
Length:
00:37:07
Clock Hours:
0.75
Following Janet Stovall laying out the business case for events, take a page from her playbook and become energized about meaningful justice, equity, diversity and inclusion (JEDI) efforts within your meetings, events, experiences and more. Walk away with actionable next steps and food for thought as you incorporate purpose--and become ...
Applying and Activating Justice, Equity, Diversity, and Inclusion (JEDI) Commitments
Length:
00:41:23
Clock Hours:
0.75
Diversity, equity, inclusion and purpose aren't just "nice to have" elements you can incorporate into your events, experiences and other touchpoints at the last minute ...
Driving the Future with Inclusion, Equity, Belonging, and Diversity
Length:
01:10:07
Clock Hours:
1.0
Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts ...
Big Trends Shaping the World Today: Economics, Technology and Geopolitics
Length:
01:12:34
Clock Hours:
1
Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios ...
Decoding the Keynote – Big Trends Shaping Business Events
Length:
00:45:07
Clock Hours:
1
The GCB German Convention Bureau, IMEX and PCMA have joined forces to provide the global business events community with the unique chance to innovate its own future. Don’t miss out on this opportunity to co-create the future of business events! ...
Open Innovation for the Business Events Industry
Length:
00:49:29
Clock Hours:
1
To live in the world today is to experience accelerating change and to watch a future we had scarcely imagined unfold at a pace we’ve never experienced. And to not only survive but thrive in this context, it’s not enough to simply know what’s coming. You have to understand how ...
Navigating an Uncertain Present & Building for a Better Future
Length:
00:50:21
Clock Hours:
1
Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their ...
Innovating Business Events – The Customer Perspective
Length:
00:45:11
Clock Hours:
1
Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA ...
7 Change Actions: From ROI to ROE: Return on Events – How Business Events Impact Growth
Length:
00:30:30
Clock Hours:
1
In-person events create the opportunity to meet people in the hallway, sessions, or on the exhibit floor to connect with new, or reconnect with old, friends. These connections are kept alive by events bringing you back together and an occasional email exchange for most. Now, in a mostly digital world, ...
Digital Experience Institute: It’s Alive! Building Engaged Digital Communities in 2021
Length:
00:32:48
Clock Hours:
1
Hybrid events of the past typically broadcasted sessions on the in-person schedule, with filler content or “dead-air” breaks when the onsite schedule was not in session. Now the new meaning of hybrid is top of mind for the industry and the importance of engaging participants both onsite and online, giving ...
Digital Experience Institute: It’s a Very Very Hybrid World
Length:
00:51:10
Clock Hours:
1
The world has changed and the effect on the live events industry has been forever tilted. Event professionals around the world are navigating uncharted terrain. In this session, we share insights gleaned from over 2,000 event professionals on the evolving state of meetings, the emerging shift to hybrid events and ...
Digital Experience Institute: The Future is Hybrid: Understanding the Key Drivers to Effectively Navigate the New Normal
Length:
00:48:40
Clock Hours:
1
Regularly assessing and adapting your business models is essential to avoid disruptions in how you create, deliver and capture value. To do this effectively, you must understand business model building blocks and how to identify patterns so you can make strategic structural changes. Gennaro Cuofano will break down the key ...
Create Resilient, Competitive Business Models with Pattern Thinking
Length:
00:32:22
Clock Hours:
1
Knowing how to create authentic meaningful connection online is an essential leadership skill that is only growing in demand. A culture of connection catalyzes psychological safety and accelerates the collaborative potential of any group. In this interactive training, you will learn how to create a feeling of intimacy amongst participants, ...
7 Change Actions: The Strategic Art of Virtual Connection
Length:
00:29:20
Clock Hours:
1
LEARNER OUTCOMES: The changing role of associations and the direction for associations moving forward. How COVID-19 has emphasized the need for change and how associations can form relationships that benefit them The role of an association hub and how it can help associations expand their reach, harness knowledge and tap ...
Delivering Social Progress: How Associations are Evolving to Stay Relevant
Length:
00:45:56
Clock Hours:
1
APAC Leaders will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for ...
Build Back Better – Seizing New Opportunities for the APAC Business Events Ecosystem
Length:
00:26:58
Clock Hours:
1
Hear from Northstar Meetings Group Executive Vice President and Group Publisher, David Blansfield and Grail Insights Managing Director, Vivek Neb in this fireside chat moderated by M&C Asia Editor, Lauren Arena. Get expert insights and hear their take on the industry’s most pressing questions, including: The implication of vaccines on ...
Fireside Chat: The Future of Meetings and Corporate Events in the Year Ahead
Length:
00:31:50
Clock Hours:
1
One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style ...
Digital Experience Institute: Delivering Value to Virtual Sponsors
Length:
00:57:39
Clock Hours:
1
Join the award-winning author, radio host and three-time New York Emmy-nominated documentary filmmaker, Dr. Kaye Wise Whitehead, as she connects the history of systemic racism to what is happening across the country in our cities, homes and businesses. To make real change in our organizations and industry, Dr. Whitehead will ...
Race, Equity and Actionable Steps to Increase Access and Opportunities for All
Length:
00:44:44
Clock Hours:
1
2020 has been the year to keep it real and that will continue into 2021 and beyond. Brands that recognize the importance of communicating our emotional, physical and mental truths are creating meaningful moments we can connect with. Haute Dokimazo’s Liz Lathan & Nicole Osibodu, will break down authenticity basics ...
7 Change Actions: Crafting Authentic Experiences with Emotional and Audience Intelligence
Length:
00:28:34
Clock Hours:
1
These times of profound change demand values-based leaders who can both navigate the current moment and also act with vision to drive progress toward a stronger future. Mark Hoplamazian, President and CEO of Hyatt Hotels, is such a leader and will be joined in conversation by Dan Porterfield, President and ...
Values-based Leadership Business Events and Hospitality Industries Need Now
Length:
00:44:40
Clock Hours:
1