Videos, Webinars & Continuing Education

As many organizations redefine their workplace cultures and embracing the future of hybrid and remote teams, pressure and stress are continuing to mount for business events professionals responding to disruption and uncertainty ...

Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift ...

Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line ...

The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere ...

You're not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences' attention. You're also up against additional products and services that vie for your consumers' attention--including Netflix, social media platforms, and more ...

Though risk management isn't a new concept for business events professionals, event safety and planning are under the magnifying lens as reopening plans emerge and organizations plan for the safe return to meetings, conferences, experiences, and more ...

Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority ...

Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies ...

It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up ...

Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities ...

Following Janet Stovall laying out the business case for events, take a page from her playbook and become energized about meaningful justice, equity, diversity and inclusion (JEDI) efforts within your meetings, events, experiences and more. Walk away with actionable next steps and food for thought as you incorporate purpose--and become ...

Diversity, equity, inclusion and purpose aren't just "nice to have" elements you can incorporate into your events, experiences and other touchpoints at the last minute ...

Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts ...

Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios ...

The GCB German Convention Bureau, IMEX and PCMA have joined forces to provide the global business events community with the unique chance to innovate its own future. Don’t miss out on this opportunity to co-create the future of business events! ...

To live in the world today is to experience accelerating change and to watch a future we had scarcely imagined unfold at a pace we’ve never experienced. And to not only survive but thrive in this context, it’s not enough to simply know what’s coming. You have to understand how ...

Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their ...

Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA ...

In-person events create the opportunity to meet people in the hallway, sessions, or on the exhibit floor to connect with new, or reconnect with old, friends. These connections are kept alive by events bringing you back together and an occasional email exchange for most. Now, in a mostly digital world, ...

Hybrid events of the past typically broadcasted sessions on the in-person schedule, with filler content or “dead-air” breaks when the onsite schedule was not in session. Now the new meaning of hybrid is top of mind for the industry and the importance of engaging participants both onsite and online, giving ...

The world has changed and the effect on the live events industry has been forever tilted. Event professionals around the world are navigating uncharted terrain. In this session, we share insights gleaned from over 2,000 event professionals on the evolving state of meetings, the emerging shift to hybrid events and ...

Regularly assessing and adapting your business models is essential to avoid disruptions in how you create, deliver and capture value. To do this effectively, you must understand business model building blocks and how to identify patterns so you can make strategic structural changes. Gennaro Cuofano will break down the key ...

Knowing how to create authentic meaningful connection online is an essential leadership skill that is only growing in demand. A culture of connection catalyzes psychological safety and accelerates the collaborative potential of any group. In this interactive training, you will learn how to create a feeling of intimacy amongst participants, ...

LEARNER OUTCOMES: The changing role of associations and the direction for associations moving forward. How COVID-19 has emphasized the need for change and how associations can form relationships that benefit them The role of an association hub and how it can help associations expand their reach, harness knowledge and tap ...