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Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.
Participate in upcoming webinars and collect additional CE credits when available.
In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today ...
The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action
Length:
00:56:37
Clock Hours:
1.0
Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth or take ...
Embrace the Shake: Transforming Limitations into Opportunities
Length:
00:59:22
Clock Hours:
1.00
Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self ...
Designing our Events as Experiences
Length:
01:06:00
Clock Hours:
1.0
Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve brand leadership ...
Opening Main Stage: How to Build a Rockstar Brand
Length:
00:59:17
Clock Hours:
1.0
Vulnerability often has a negative connotation. This session will explore the different shapes vulnerability can take and will provide ways that employees and managers alike can create environments where people can bring their whole selves to work ...
Beyond Professionalism: Channeling Vulnerability
Length:
00:54:35
Clock Hours:
1.0
Government regulations, enforcement, privacy and compliance are among the leading issues in the medical meeting management process. This session goes beyond legal analysis to basic understanding of how to resource and react to change ...
Medical Industry Maze: Reacting to Regulatory Changes
Length:
00:53:14
Clock Hours:
1.0
The goal of this program is to get you to think about negotiating differently, improving your negotiating skills by using the three Cs: convince, collaborate and create. This highly interactive program is designed to teach you how to apply these skills to everyday dealings both internally and externally ...
Business School: The Power of Influence in Negotiating
Length:
01:08:20
Clock Hours:
1.25
Stories move people—not only to feel an emotion but to take action. When you use a well-crafted story in your presentations and pitches, you sell more effectively, get more commitment, cultivate greater camaraderie, inspire deeply and have more fun ...
Use Your Story to Inspire Audiences to Action
Length:
01:03:31
Clock Hours:
1.0
This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together to empower everyone contributing to your event. Done well, they will help grow its reach and resonance ...
Tell Your Community’s Stories and They Will Tell Your Event’s Story
Length:
01:01:17
Clock Hours:
1.0
What is all the talk about implicit bias? Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them ...
Remove Implicit Bias to Improve Interactions
Length:
01:10:27
Clock Hours:
1.25
Savvy event organizers know how to harness the power of digital and social media marketing for events. They use crucial brand and experiential marketing tools that drive attendance, define and engage high-value target audiences extend the experience and build brand recognition ...
Harness the Power of Digital and Social Media Marketing to Promote Events
Length:
01:03:15
Clock Hours:
1.0
In this session, Miami University professor of entrepreneurship Chris Sutter will outline the key elements of a pitch and share underlying principles that make a pitch more effective ...
Business School: Pitching Perfect: Secrets to Persuasive Arguments
Length:
01:13:00
Clock Hours:
1.0
What can an event professional like you learn from Coachella, mega-churches, and great retail shopping plazas? Everything. Learn the six things you must do to turn your next meeting into an irresistible, live media experience that sells out ...
SELL OUT! 6 Big Ideas Guaranteed to Increase Event Attendance
Length:
00:57:29
Clock Hours:
1.0
Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Now you can too! Tyler Gates, an industry expert designing these experiences will explore the immersive power of this digital technology and how to best integrate it into your event ...
Electrify Your Events with Augmented and Virtual Reality
Length:
00:54:49
Clock Hours:
1.0
Don’t let the status quo be your enemy. Give your ideas a fighting chance! NYU Professor Luke Williams will reveal how to deliver a powerful pitch using his proven three step formula ...
Closing Main Stage: Pitching Disruptive Ideas
Length:
01:09:06
Clock Hours:
1.0
You don’t need a crystal ball to see what your events will look like in ten years. In this two-part workshop futures studies expert Elliott Montgomery will introduce you to a new approach to reconceptualize what your events could look like down the road ...
Revamp Your Events with Design-Led Futures Studies Approach: Part 1
Length:
00:33:15
Clock Hours:
0.5
You don’t need a crystal ball to see what your events will look like in ten years. In this two-part workshop futures studies expert Elliott Montgomery will introduce you to a new approach to reconceptualize what your events could look like down the road ...
Revamp Your Events with Design-Led Futures Studies Approach: Part 2
Length:
00:54:26
Clock Hours:
1.0
Drawing on decades of experience working in highly team-oriented corporate cultures like Nike and Virgin, Sarah Robb O’Hagan will share the secret sauce to building and leading an “extreme team” ...
Main Stage: Extreme Focus, Extraordinary Results: Modern Teamwork
Length:
00:46:20
Clock Hours:
0.75
Think about how you measure your events’ strategic goals. Sparks strategists Lisette Sheehan and Lyndsay Merbach will give you tools for developing a meaningful measurement framework going beyond ROI to view the overall event impact ...
Setting the Right Goals: It’s All in How You Measure
Length:
00:46:20
Clock Hours:
0.75
Unlocking your personal creative genius isn’t about trying harder but instead recognizing simple, everyday tools and practices that best prepare you for long-term success. Join creative strategist Brady Miller to discover the art and science behind constructing your next great idea ...
Boxes, Bricks, and Tools for Building Your Creative Potential
Length:
01:00:55
Clock Hours:
1.0
As an event strategist you’re expected to think on your feet and churn out creative solutions at the drop of a hat. Event sage Dianne Devitt will share proven creative thinking strategies and tools to open your mind for quick thinking and action ...
How Constraints Fuel Creativity
Length:
00:50:44
Clock Hours:
1.0
Whether it’s in front of two people or 2,000, effective presentation skills demonstrate your value as a strategic leader hands down. Improv experts Amy Veltman and Beau Brousseau will share techniques to increase your confidence and establish credibility with your audience, plus you’ll get personal feedback on your own presenting ...
Face Your Fear and Rock Your Next Presentation
Length:
00:42:00
Clock Hours:
0.75
Join us on a journey as we look at the people and organizations who are leading creative change. Explore the ways they disrupted the status quo to deliver amazing outcomes ...
Design Thinking for Medical Events: Part 1
Length:
00:27:06
Clock Hours:
0.5
Join us on a journey as we look at the people and organizations who are leading creative change. Explore the ways they disrupted the status quo to deliver amazing outcomes ...
Design Thinking for Medical Events: Part 2
Length:
00:50:36
Clock Hours:
1.0
