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From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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It’s always taken more than a “one size fits all” approach to host successful and impactful events. However, the seismic changes caused by the COVID-19 pandemic have forced business event planners in all industries and sectors to think about learning and development in new ways ...
Approaching Continuing Education with Human-Centered Design
Length:
00:44:32
Clock Hours:
1.0
Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants ...
Increasing Value by Monetizing Digital Programs, Experiences, and Offerings
Length:
00:40:44
Clock Hours:
1.0
Dive inside the minds of a CEO, Events VP, and a Senior Corporate Event Marketer to reveal essential characteristics, emerging skillsets, and sought-after qualifications of ideal senior leaders ...
What it Takes to Make the Middle-to-Senior Leadership Leap
Length:
00:42:58
Clock Hours:
1.0
As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices ...
Build the Event Team of the Future by Unlocking Cross-Functional Collaboration
Length:
00:56:45
Clock Hours:
1.0
You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages ...
Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement
Length:
01:02:10
Clock Hours:
1.0
Acquiring customers and hiring new talent is expensive. Retaining customers costs 5 times less than acquiring new ones, and organizations that invest in customer loyalty (with top Net Promoter Scores and satisfaction ratings) grow revenues 2.5 times faster ...
Mastering Year-Round Community Engagement for Customers and Employees
Length:
00:54:33
Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon ...
Making More with Less: Content Hacks to Extend Your Reach and ROI
Length:
00:55:17
Clock Hours:
1.0
Traditionally long planning timelines have been transformed into quickly moving and reimagined meetings, as both business event planners and venue professionals navigate shifting and sometimes murky timelines laced with uncertainty ...
The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty
Length:
01:00:32
Clock Hours:
1.0
Globally, people attend events to learn, network, collaborate, do business, and experience captivating moments of connection and inspiration that can help them better serve their audiences long after the event is over ...
Beyond Your Event’s Walls: Crafting Captivating and Seamless Off-Site Experiences
Length:
00:43:34
Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry ...
Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership
Length:
00:59:12
Clock Hours:
1.0
As many organizations redefine their workplace cultures and embracing the future of hybrid and remote teams, pressure and stress are continuing to mount for business events professionals responding to disruption and uncertainty ...
Prioritize Workplace Wellbeing to Boost Productivity, Performance, and Engagement
Length:
00:49:20
Clock Hours:
1.0
Driving diversity, inclusion, and allyship involves difficult conversations and change, but that doesn’t have to be an impossible lift ...
Turning Allyship into Action: Integrating Equity, Inclusion, Belonging and Diversity into Business Events
Length:
00:58:46
Clock Hours:
1.0
Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line ...
The Return on Events: Measuring and Reporting Your Value
Length:
00:56:39
Clock Hours:
1.0
The recent disruption of the fitness industry has many parallels with business events. Driven by changing consumer behaviors, the Pandemic caused a massive demand for virtual workouts and challenged businesses to adopt new ways of engaging exercisers everywhere ...
PUSH: Three Keys to Achieving Resilience
Length:
00:55:43
Clock Hours:
1.0
You're not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences' attention. You're also up against additional products and services that vie for your consumers' attention--including Netflix, social media platforms, and more ...
Secrets of Staying Relevant, Capturing Curiosity and Keeping Excitement in the Attention Economy
Length:
00:54:00
Clock Hours:
1.0
Though risk management isn't a new concept for business events professionals, event safety and planning are under the magnifying lens as reopening plans emerge and organizations plan for the safe return to meetings, conferences, experiences, and more ...
From Hygiene Theater to Safety and Risk Management
Length:
00:44:24
Clock Hours:
0.75
Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority ...
What the Future of Business Events Holds
Length:
00:39:02
Clock Hours:
0.75
Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies ...
Let’s Play Ball: Examining Sports’ Safe Roll-Out Strategies
Length:
00:36:23
Clock Hours:
0.75
It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up ...
Harnessing Disruption to Create a 365-Approach to Events and Experiences
Length:
00:38:06
Clock Hours:
0.75
Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities ...
Building Communities That Foster Thriving, Year-Round Engagement
Length:
00:37:07
Clock Hours:
0.75
Following Janet Stovall laying out the business case for events, take a page from her playbook and become energized about meaningful justice, equity, diversity and inclusion (JEDI) efforts within your meetings, events, experiences and more. Walk away with actionable next steps and food for thought as you incorporate purpose--and become ...
Applying and Activating Justice, Equity, Diversity, and Inclusion (JEDI) Commitments
Length:
00:41:23
Clock Hours:
0.75
Diversity, equity, inclusion and purpose aren't just "nice to have" elements you can incorporate into your events, experiences and other touchpoints at the last minute ...
Driving the Future with Inclusion, Equity, Belonging, and Diversity
Length:
01:10:07
Clock Hours:
1.0
Our lives are being transformed in so many realms all at once – and it is dizzying. In this keynote, Thomas Friedman exposes the tectonic movements and accelerations that are reshaping the world today and will provide a blueprint to get the most out of them and cushion their impacts ...
Big Trends Shaping the World Today: Economics, Technology and Geopolitics
Length:
01:12:34
Clock Hours:
1
Addressing key themes from Thomas Friedman’s Main Stage Keynote, our panel of senior leaders will unpack them at a localized level of politics, economics and sustainability, tying it back to what the business events industry can do to drive social and economic transformation given these projected scenarios ...
Decoding the Keynote – Big Trends Shaping Business Events
Length:
00:45:07
Clock Hours:
1
