Videos, Webinars & Continuing Education

Have you considered continuing your personal and professional growth in the events industry through graduate education? PCMA is excited to partner with George Washington University’s Master of Science in Tourism, Hospitality and Event Management (MSTHEM), offering up to a 25 percent tuition discount for PCMA members ...

In this webinar, Honeycomb Strategies will share how events that truly consider environmental and social impacts can enhance brand, streamline event flow, and create a more meaningful experience for attendees and maybe even get to net zero carbon! ...

The virtual event industry has been quite a rollercoaster ride the past 3 years and we’ve sat front row the whole time. I’m excited to share the trends I’ve observed from the past years and the tech game changers that are yet to come ...

After two tumultuous years, how has the event tech industry changed? What trends will continue in 2023? How will they affect your events? There’s only one person we need to ask: Julius Solaris ...

Event marketing transformed during the pandemic, and it’s changing again. Rapidly. Learn from two of the best in our industry and bring your audiences back. In-person and online ...

Leading experts have come together in our new DES certification course. Hear from them directly and learn how each aspect of digital events will change in 2023 ...

If your organization is focused on incorporating DEI initiatives into the strategic plan, think digital. Join us as we look at how organizations should be intentionally incorporating their DEI and online community engagement strategies to serve the organization to its fullest potential. Learner Outcomes: Explore digital communities’ objectives and how ...

During this webinar, we'll discuss some key considerations to produce accessible events that benefit not only individuals with disabilities, but also help to ensure that all participants are able to fully engage in the event ...

Online attendees are easily distracted and disappointed by poorly planned event agendas. Learn how leading brands design digital events to maximize audience engagement. Join DES expert, Sourabh Kothari, for a sneak peek into his new DES module on "Experience Design + Audience Engagement." ...

The new normal is full of twists and turns for the event industry, from restrictions to lockdowns to hesitations. Hybrid events are a great opportunity to expand your event while reducing the risk. Learn how organizers should budget and price their hybrid events ...

Where is everybody? After months of preparations and investments in your event's content and experience, don't let your ROI be ruined by sub-standard marketing. Join DES expert and event marketing guru, Rachel Stephan, for a sneak peek into her new DES module on "Marketing + Communities" ...

PCMA Foundation, in partnership with Singapore Tourism Board, initiated research the Time is Now –  Sustainability in Business Events Industry to learn what practices event organisers are implementing for their events. 74% of event organisers agree their events are more sustainable than five years ago, but only 15% said the last event held ...

The team behind EduCon will reveal how they got creative with producing a revised hybrid event model, share the design and outcomes of the partner activations and experiences in The Hub and how collaborating with the host city partners and event suppliers led to the delivery of an immersive experience ...

How do we make our destinations and events more inclusive and welcoming? Join destination representatives and organizers who are ready to share the struggles and triumphs they’ve experienced to ignite action as we work toward a more inclusive reality for all ...

In-person, online, does it really matter? No matter where your event attendees are, they want to connect with each other. How are leading event managers doing this? What works and what doesn't? Let's ask John D'Adamo from VenuIQ ...

The Metaverse is coming. How and when will it impact your business events? Join Stas Zaslavsky, CEO of immersive experiential platform Vii. Stas has built numerous successful businesses, and his perspective on the timing and use cases for immersive experiences may help answer your most pressing metaverse questions ...

During this free webinar, you’ll learn how to use a combination of figures and open-ended feedback to gain more impactful insights about your audience, better evaluate event performance, and get stakeholders on board with your plans. Gary Coombs, CTO of IMEX, will share useful examples of how IMEX leverages event ...

How do you build a stronger member community using in-person, hybrid, and virtual events? How often do your customers and partners want to engage with you? Join Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal ...

The past year has brought an explosion of different technology tools for event management. As the industry returns to in person and hybrid events it is essential that we take a look at our event technology tools ...

Meetings and conferences are data-rich entities that can leverage that data to generate revenue well beyond the event. Now, in addition to what you sell at your meeting, you can sell year-round engagement and connections ...

Hybrid events are complex and sometimes things can go wrong. Other times they can go horribly wrong! Learn about some of the worst-case scenarios from our veteran hybrid event experts. Use their war stories to better prepare yourself, and plan meaningful contingencies, should things go unexpectedly ...

Successful hybrid events prioritize both the virtual and in-person attendee experience, rather than favoring one over another. This requires a unique set of skills that your in-person events team may not possess ...

Have you faced challenges when it comes to procurement at your events? Or struggle to communicate effectively with them? Join us at this session to unpack the business function that procurement performs and identify the success metrics against which they are measured ...