Discover the best in events education
From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.
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Emotional intelligence is a powerful predictor of performance and a distinguishing competitive advantage, but EQ can be a nebulous trait to teach. Leadership expert, vitality advocate and "street scientist" Sara Ross shares insights from her work on how to redefine professional and personal success ...
Main Stage: Tapping Into Your Emotional Intelligence to Succeed in Work and Life
Length:
00:50:26
Clock Hours:
1
Growth strategist, brand coach, and innovation consultant Amy Blackman will take you behind the scenes of data-fueled experiences, explaining how the predictive insights of artificial intelligence (AI) can drive ideation, creation, and optimization for a proven R.O.E. (Return on Experience) ...
Data Hacked Creativity: The Future of Precision Experiences
Length:
00:33:19
Clock Hours:
1
How can you best plan for today’s attendee booking decisions? This interactive session allows you to dive into the research recently uncovered by PCMA, Hilton Worldwide and NYC & Company. You won’t want to miss this discussion around the results of analyzing millions of check-in/check-out guest records from more than ...
Hard Data on Room-Booking Behaviors
Length:
00:55:51
Clock Hours:
1
We all have superpowers, the challenge is identifying and understanding them. Tamika Catchings — a WNBA champion, four-time Olympic gold medalist and upcoming American Ninja Warrior competitor — shares her inspirational journey of overcoming childhood hearing loss and adversity to become a legend and role model ...
Main Stage: Finding Your Superpowers
Length:
00:38:52
Clock Hours:
1
Microaggressions can be subtle or unintentional actions or comments that convey prejudice or disdain. In this session, you will begin to explore microaggressions experienced every day, why they occur, and equality solutions to prevent problem behaviors ...
Opening Your Eyes to the Microaggressions Around You
Length:
00:44:59
Clock Hours:
1
Peter Wilt, managing director of Forward Madison FC of USL League One and founding general manager and president of the Chicago Fire (MLS), shares the community-building strategies that led fans to six championship titles in four different leagues ...
Winning Community Building Strategies from the World of Professional Soccer
Length:
00:32:49
Clock Hours:
1
Building a brand that resonates with customers is a simple idea that can be difficult to execute. Brand-experience expert Connie Chi will share examples of how brands successfully connect with customers and how you can level-up yours through pre-event and on-site experiences ...
Humanizing Customer Loyalty: One Unforgettable Experience at a Time
Length:
00:45:24
Clock Hours:
1
Social responsibility can do more than just improve the world, it can elevate your brand and inspire change among your team. Learn from a branding expert about small, but effective ways to channel positive association with your brand ...
Incorporating Social Impact Into Your Business
Length:
00:43:36
Clock Hours:
1
During pre-conference event, several EduCon participant teams "hacked" into the challenge of how the hospitality/tourism industries might help those who are unsheltered. Join us as those teams pitch their innovative solutions ...
Pitch-a-thon: Hackathon Teams Pitch Their Solutions to Help the Unsheltered Homeless
Length:
00:55:26
Clock Hours:
1
Venues play an increasingly important role in engaging business events participants. As the business events industry continues to face challenges in satisfying demands for unexpected experiences, the film and theme park industries are providing solutions through unique environments ...
How Movie Studios and Theme Parks Visualize The Latest Event Trends
Length:
00:58:01
Clock Hours:
1
Are you being challenged by your organization’s leadership or your audience to launch a digital event element or take your digital event to the next level? ...
Ready Producer One: Propel Your Digital Event to the Next Level
Length:
00:42:05
Clock Hours:
1
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting company Root Inc., unveils the secrets to disruptors – both new entrants and existing companies ...
Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption
Length:
01:17:46
Clock Hours:
1.25
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience ...
Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
Length:
00:59:40
Clock Hours:
1.0
In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for you to leverage change and disruption to create more value because organizations don’t change, people do ...
Main Stage: Finding Opportunity in Change and Disruption
Length:
01:06:45
Clock Hours:
1.0
In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways to engage millennial learners, with ...
Designing Events to Engage All Demographics While Looking to Future Audiences
Length:
00:53:00
Clock Hours:
1.0
After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to ...
Inside the Reinvention of the Rock & Roll Hall of Fame
Length:
01:13:55
Clock Hours:
1.0
This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position. This session will start ...
Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise
Length:
00:44:04
Clock Hours:
0.75
Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the conference experience ...
Using Technologies to Build Fan Club and Enhance Your Conference Design
Length:
00:58:35
Clock Hours:
1.0
What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road ...
DEI: Secrets to Increasing Reach of Your Events
Length:
00:54:54
Clock Hours:
1.0
This session also focuses on how your implicit bias shifts your view of yourself and others. Learning to lead yourself reveals your interests and values. Choose the direction that elevates you and use your discovery to amplify and grow your team ...
Who’s Leading YOU? Elevate Your Team by Learning to Lead Yourself
Length:
01:02:49
Clock Hours:
1.0
Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders ...
Matter: Create More Value and Become the Obvious Choice
Length:
01:20:55
Clock Hours:
1.25
Phil Hansen provides a hands-on experience that brings the audience together to create a stunning and unexpected work of art. This fun, engaging and collaborative project furthers the experience of embracing challenges through teamwork and demonstrates the power of how our individual roles make up the whole ...
2018 PCMA Education Conference: Embrace the Shake Collaborative Art Experience
Length:
00:08:03
Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., knows this firsthand, both through her leadership of blending equipment manufacturer Vitamix and through her doctoral research ...
Inspiring Employees to Use Their “Superpower” at Work Every Day
Length:
00:56:25
Clock Hours:
1.0
When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. This session is designed to help you navigate the give-and-take relationship that is necessary to attract the right sponsors for your events ...
Sponsorship Strategies to Finance Your Events
Length:
00:47:36
Clock Hours:
0.75