Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Who’s Leading YOU? Elevate Your Team by Learning to Lead Yourself
This session also focuses on how your implicit bias shifts your view of yourself and others. Learning to lead yourself reveals your interests and values. Choose the direction that elevates you and use your discovery to amplify and grow your team ...
Members /

Who’s Leading YOU? Elevate Your Team by Learning to Lead Yourself

Length:
01:02:49
Clock Hours:
1.0
DEI: Secrets to Increasing Reach of Your Events
What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to extend your global reach. Hear real-world examples from professionals who already have traveled the digital event road ...
Members /

DEI: Secrets to Increasing Reach of Your Events

Length:
00:54:54
Clock Hours:
1.0
Using Technologies to Build Fan Club and Enhance Your Conference Design
Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the conference experience ...
Members /

Using Technologies to Build Fan Club and Enhance Your Conference Design

Length:
00:58:35
Clock Hours:
1.0
Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise
This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ events and industry examples to come up with possible on-site experiences that deliver on that position. This session will start ...
Members /

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

Length:
00:44:04
Clock Hours:
0.75
Inside the Reinvention of the Rock & Roll Hall of Fame
After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall has bloomed to become a major international attraction, while generating an annual record of $199 million in economic impact to ...
Members /

Inside the Reinvention of the Rock & Roll Hall of Fame

Length:
01:13:55
Clock Hours:
1.0
2018 PCMA Education Conference: Embrace the Shake Collaborative Art Experience
Phil Hansen provides a hands-on experience that brings the audience together to create a stunning and unexpected work of art. This fun, engaging and collaborative project furthers the experience of embracing challenges through teamwork and demonstrates the power of how our individual roles make up the whole ...
Members /

2018 PCMA Education Conference: Embrace the Shake Collaborative Art Experience

Length:
00:08:03
Inspiring Employees to Use Their "Superpower" at Work Every Day
Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., knows this firsthand, both through her leadership of blending equipment manufacturer Vitamix and through her doctoral research ...
Members /

Inspiring Employees to Use Their “Superpower” at Work Every Day

Length:
00:56:25
Clock Hours:
1.0
Sponsorship Strategies to Finance Your Events
When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. This session is designed to help you navigate the give-and-take relationship that is necessary to attract the right sponsors for your events ...
Members /

Sponsorship Strategies to Finance Your Events

Length:
00:47:36
Clock Hours:
0.75
The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action
In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today ...
Members /

The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

Length:
00:56:37
Clock Hours:
1.0
Embrace the Shake: Transforming Limitations into Opportunities
Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth or take ...
Members /

Embrace the Shake: Transforming Limitations into Opportunities

Length:
00:59:22
Clock Hours:
1.00
Opening Main Stage: How to Build a Rockstar Brand
Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve brand leadership ...
Members /

Opening Main Stage: How to Build a Rockstar Brand

Length:
00:59:17
Clock Hours:
1.0
Beyond Professionalism: Channeling Vulnerability
Vulnerability often has a negative connotation. This session will explore the different shapes vulnerability can take and will provide ways that employees and managers alike can create environments where people can bring their whole selves to work ...
Members /

Beyond Professionalism: Channeling Vulnerability

Length:
00:54:35
Clock Hours:
1.0
Medical Industry Maze: Reacting to Regulatory Changes
Government regulations, enforcement, privacy and compliance are among the leading issues in the medical meeting management process. This session goes beyond legal analysis to basic understanding of how to resource and react to change ...
Members /

Medical Industry Maze: Reacting to Regulatory Changes

Length:
00:53:14
Clock Hours:
1.0
Business School: Pitching Perfect: Secrets to Persuasive Arguments
In this session, Miami University professor of entrepreneurship Chris Sutter will outline the key elements of a pitch and share underlying principles that make a pitch more effective ...
Members /

Business School: Pitching Perfect: Secrets to Persuasive Arguments

Length:
01:13:00
Clock Hours:
1.0
Business School: The Power of Influence in Negotiating
The goal of this program is to get you to think about negotiating differently, improving your negotiating skills by using the three Cs: convince, collaborate and create. This highly interactive program is designed to teach you how to apply these skills to everyday dealings both internally and externally ...
Members /

Business School: The Power of Influence in Negotiating

Length:
01:08:20
Clock Hours:
1.25
Designing our Events as Experiences
Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self ...
Members /

Designing our Events as Experiences

Length:
01:06:00
Clock Hours:
1.0
Use Your Story to Inspire Audiences to Action
Stories move people—not only to feel an emotion but to take action. When you use a well-crafted story in your presentations and pitches, you sell more effectively, get more commitment, cultivate greater camaraderie, inspire deeply and have more fun ...
Members /

Use Your Story to Inspire Audiences to Action

Length:
01:03:31
Clock Hours:
1.0
Tell Your Community's Stories and They Will Tell Your Event's Story
This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together to empower everyone contributing to your event. Done well, they will help grow its reach and resonance ...
Members /

Tell Your Community’s Stories and They Will Tell Your Event’s Story

Length:
01:01:17
Clock Hours:
1.0
Remove Implicit Bias to Improve Interactions
What is all the talk about implicit bias? Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them ...
Members /

Remove Implicit Bias to Improve Interactions

Length:
01:10:27
Clock Hours:
1.25
Harness the Power of Digital and Social Media Marketing to Promote Events
Savvy event organizers know how to harness the power of digital and social media marketing for events. They use crucial brand and experiential marketing tools that drive attendance, define and engage high-value target audiences extend the experience and build brand recognition ...
Members /

Harness the Power of Digital and Social Media Marketing to Promote Events

Length:
01:03:15
Clock Hours:
1.0
SELL OUT! 6 Big Ideas Guaranteed to Increase Event Attendance
What can an event professional like you learn from Coachella, mega-churches, and great retail shopping plazas? Everything. Learn the six things you must do to turn your next meeting into an irresistible, live media experience that sells out ...
Members /

SELL OUT! 6 Big Ideas Guaranteed to Increase Event Attendance

Length:
00:57:29
Clock Hours:
1.0
Electrify Your Events with Augmented and Virtual Reality
Iconic brands have seen tremendous success using AR and VR at events to connect and activate their target audiences. Now you can too! Tyler Gates, an industry expert designing these experiences will explore the immersive power of this digital technology and how to best integrate it into your event ...
Members /

Electrify Your Events with Augmented and Virtual Reality

Length:
00:54:49
Clock Hours:
1.0
Closing Main Stage: Pitching Disruptive Ideas
Don’t let the status quo be your enemy. Give your ideas a fighting chance! NYU Professor Luke Williams will reveal how to deliver a powerful pitch using his proven three step formula ...
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Closing Main Stage: Pitching Disruptive Ideas

Length:
01:09:06
Clock Hours:
1.0
Revamp Your Events with Design-Led Futures Studies Approach: Part 1
You don’t need a crystal ball to see what your events will look like in ten years. In this two-part workshop futures studies expert Elliott Montgomery will introduce you to a new approach to reconceptualize what your events could look like down the road ...
Members /

Revamp Your Events with Design-Led Futures Studies Approach: Part 1

Length:
00:33:15
Clock Hours:
0.5