PCMA On Demand

Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting ...

Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption

CMP Submission Pending
Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience ...

Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers

B. Project Management
Main Stage: Finding Opportunity in Change and Disruption
In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for ...

Main Stage: Finding Opportunity in Change and Disruption

B. Project Management
Who’s Leading YOU? Elevate Your Team by Learning to Lead Yourself
This session also focuses on how your implicit bias shifts your view of yourself and others. Learning to lead yourself reveals your interests and values. Choose the direction that elevates ...

Who’s Leading YOU? Elevate Your Team by Learning to Lead Yourself

A. Strategic Planning
DEI: Secrets to Increasing Reach of Your Events
What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to ...

DEI: Secrets to Increasing Reach of Your Events

CMP Submission Pending
Using Technologies to Build Fan Club and Enhance Your Conference Design
Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the ...

Using Technologies to Build Fan Club and Enhance Your Conference Design

G. Meeting or Event Design
Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise
This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ ...

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

CMP Submission Pending
Inside the Reinvention of the Rock & Roll Hall of Fame
After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall ...

Inside the Reinvention of the Rock & Roll Hall of Fame

CMP Submission Pending
Matter: Create More Value and Become the Obvious Choice
Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders ...

Matter: Create More Value and Become the Obvious Choice

F. Stakeholder Management
Designing Events to Engage All Demographics While Looking to Future Audiences
In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you ...

Designing Events to Engage All Demographics While Looking to Future Audiences

CMP Submission Pending
Inspiring Employees to Use Their "Superpower" at Work Every Day
Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., ...

Inspiring Employees to Use Their “Superpower” at Work Every Day

CMP Submission Pending
Sponsorship Strategies to Finance Your Events
When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. This session is designed to help you navigate ...

Sponsorship Strategies to Finance Your Events

CMP Submission Pending
The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action
In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement ...

The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

G. Meeting or Event Design
Embrace the Shake: Transforming Limitations into Opportunities
Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any ...

Embrace the Shake: Transforming Limitations into Opportunities

G. Meeting or Event Design
Opening Main Stage: How to Build a Rockstar Brand
Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s ...

Opening Main Stage: How to Build a Rockstar Brand

CMP Submission Pending
Beyond Professionalism: Channeling Vulnerability
Vulnerability often has a negative connotation. This session will explore the different shapes vulnerability can take and will provide ways that employees and managers alike can create environments where people ...

Beyond Professionalism: Channeling Vulnerability

CMP Submission Pending
Medical Industry Maze: Reacting to Regulatory Changes
Government regulations, enforcement, privacy and compliance are among the leading issues in the medical meeting management process. This session goes beyond legal analysis to basic understanding of how to resource ...

Medical Industry Maze: Reacting to Regulatory Changes

B. Project Management
Business School: Pitching Perfect: Secrets to Persuasive Arguments
In this session, Miami University professor of entrepreneurship Chris Sutter will outline the key elements of a pitch and share underlying principles that make a pitch more effective ...

Business School: Pitching Perfect: Secrets to Persuasive Arguments

A. Strategic Planning
Business School: The Power of Influence in Negotiating
The goal of this program is to get you to think about negotiating differently, improving your negotiating skills by using the three Cs: convince, collaborate and create. This highly interactive ...

Business School: The Power of Influence in Negotiating

CMP Submission Pending
Designing our Events as Experiences
Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable ...

Designing our Events as Experiences

G. Meeting or Event Design
Use Your Story to Inspire Audiences to Action
Stories move people—not only to feel an emotion but to take action. When you use a well-crafted story in your presentations and pitches, you sell more effectively, get more commitment, ...

Use Your Story to Inspire Audiences to Action

A. Strategic Planning
Tell Your Community's Stories and They Will Tell Your Event's Story
This session will show you how engagement tools including digital engagement platforms, intentional design, fulfilling stakeholder missions, fear of missing out, attendee psychographics and influencer marketing can all work together ...

Tell Your Community’s Stories and They Will Tell Your Event’s Story

CMP Submission Pending
Remove Implicit Bias to Improve Interactions
What is all the talk about implicit bias? Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some ...

Remove Implicit Bias to Improve Interactions

A. Strategic Planning
Harness the Power of Digital and Social Media Marketing to Promote Events
Savvy event organizers know how to harness the power of digital and social media marketing for events. They use crucial brand and experiential marketing tools that drive attendance, define and ...

Harness the Power of Digital and Social Media Marketing to Promote Events

I. Marketing
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