PCMA Media

Up-to-date meetings & event news, published by our award-winning writers from PCMA Convene Magazine.

word of mouth
Ninety percent of purchases today are influenced by word of mouth. Here’s how to leverage that consumer trend for events. 

Why You Need Talk Triggers: Creating Customers with Word of Mouth

The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

Why the Sustainability of the Trade-Show Business Model is in Question

The inaugural MANOVA Global Health Summit proved that critical conversations about health care don’t need to be stodgy or academic — and that they should include voices from outside the medical industry. 

MANOVA Global Health Care Summit Redefines the Medical Meeting

One Convening Leaders 2019 attendee took what he heard on stage so much to heart that he immediately raised funds to provide meals for furloughed TSA agents.

Inspired to Take Action, Events Executive Gives Back

For the Barcelona Convention Bureau and its partners, sustainability is top of mind when they host events in their city. Here’s how they put that ethos into action during IMEX America while in Las Vegas.

CSR on the Road

2019 PCMA European Influencers Summit – Barcelona, Spain
The European Influencers Summit is a unique experience designed for association executives, corporate business event leaders, and industry business professionals, to be held this September. Interested in learning more? Click here to request information.

2019 PCMA European Influencers Summit – Barcelona, Spain

As PCMA continues to spread roots in the Asia Pacific region, the organization will act as the exclusive strategic education partner at one of APAC's biggest events.

AIME Puts Focus on Education

Reno Resorts Keep Third-Party Commissions at 10 Percent
Some of the destination's largest meeting properties will continue to ‘recognize the value and expertise’ planners provide. (Sponsored content from Reno-Sparks Convention and Visitors Authority.)

Reno Resorts Keep Third-Party Commissions at 10 Percent

Visit Seattle Celebrates 29 Local Women
For the CVB's Convening Leaders 2019 partner activation, it set up a space outside the Ascent Studio at Pittsburgh’s David L. Lawrence Convention Center that was focused on celebrating powerful women who call Seattle home.

Visit Seattle Celebrates 29 Local Women