PCMA Education

100+ presentations designed to inspire and inform

Negotiations, meeting planning and event design, event tech trends, event strategy and more.

How to watch

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Webinar: Data — From Information to Orchestrated Action
Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making.

Webinar: Data — From Information to Orchestrated Action

A. Strategic Planning
Webinar: Negotiate Your Way to Happy
Spend an hour learning about the psychology of negotiating and how to find middle ground. Explore feelings generated by negotiating, understand them and point that energy in a positive and productive direction.

Webinar: Negotiate Your Way to Happy

B. Project Management
Webinar: Unforeseen Circumstances: When Digital Becomes Your Only Option
Learn about how, faced with Hurricane Florence, the Water Quality Association (WQA) converted its face-to-face conference into a digital event in less than a week.

Webinar: Unforeseen Circumstances: When Digital Becomes Your Only Option

A. Strategic Planning
Webinar: Take Back Your Life and Health by Letting Go
It’s time to take back control of your day and your health. With Angela’s simple stress-free plan, you will drop the fire extinguisher, find your calm, and still manage it all!

Webinar: Take Back Your Life and Health by Letting Go

E. Human Resources
Webinar: Positive Personal Branding: 18 Email Rules to Accelerate Results
Every email you send either elevates your reputation and your recipient’s desire to do their best for you, or eliminates the possibility of best results.

Webinar: Positive Personal Branding: 18 Email Rules to Accelerate Results

E. Human Resources
Webinar: How to Create A Digital Video Strategy for Your Next Event
Got an upcoming conference or event? If you’re not streaming it to an online audience, you’re really missing a valuable opportunity to maximize your exposure.

Webinar: How to Create A Digital Video Strategy for Your Next Event

G. Meeting or Event Design
Webinar: Music Licensing and Your Event: What You Need to Know
This webinar will cover your responsibility for licensing, whether hiring a DJ, band, production company or playing music off your phone.

Webinar: Music Licensing and Your Event: What You Need to Know

G. Meeting or Event Design
Webinar: Digital for Events (part 3)
Donny Neufuss and Sourabh Kothari share their vision for the future of digital for events.

Webinar: Digital for Events (part 3)

G. Meeting or Event Design
Webinar: EMEA - Slide Escape: Engaging Your Audience to Generate Solutions
The possibilities of presentation are endless once liberated from the presentation-centric conventions. Explore techniques you can apply to escape from slides.

Webinar: EMEA – Slide Escape: Engaging Your Audience to Generate Solutions

G. Meeting or Event Design
Webinar: Digital for Events (part 2)
Donny Neufuss and Sourabh Kothari share best practices of how organizations and industries are leveraging digital.

Webinar: Digital for Events (part 2)

G. Meeting or Event Design
Webinar: Scheduling Site Visits That Are Worth the Trip
For some a necessary evil, for others an adventure; site inspections are an essential component of strategic planning. Learn how to defend the importance of live site visits when told online research is sufficient, how to effectively plan them and three things to do that

Webinar: Scheduling Site Visits That Are Worth the Trip

A. Strategic Planning
Webinar: Workplace Sexual Harassment: Strategies for Prevention and Response
With each passing day, new media firestorms are emerging about incidents of sexual harassment, often involving powerful men preying on the women who work for them. Do you have sexual harasser prowling around your office? Chances are you do.

Webinar: Workplace Sexual Harassment: Strategies for Prevention and Response

E. Human Resources
Faculty Webinar: Incorporating Event Technology in Courses & General Course Development Discussion
Attention hospitality faculty! Join us as we explore what you need to teach when it comes to event tech followed by an interactive discussion where you can share your insights with colleagues.

Faculty Webinar: Incorporating Event Technology in Courses & General Course Development Discussion

A. Strategic Planning
Webinar: What is “Digital for Events"?
Donny Neufuss and Sourabh Kothari outline how event managers can get started with “digital” tools for events, dispel myths about digital, and remove barriers holding you back from delivering successful event experiences.

Webinar: What is “Digital for Events”?

G. Meeting or Event Design
Webinar: Designing Unforgettable Experiences with Empathy
Through techniques like In-Depth Interviews (IDI) we can learn how participants feel about the events we are designing so we can better connect our events to potential participants, sponsors, and vendors, participants, sponsors, and vendors.

Webinar: Designing Unforgettable Experiences with Empathy

G. Meeting or Event Design
Webinar: 30 Revenue-Generating Ideas in 40 Minutes
Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something here you can quickly implement and cash in on.

Webinar: 30 Revenue-Generating Ideas in 40 Minutes

G. Meeting or Event Design
Webinar: PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success
Many conversations about meetings start with the logistics. However, some event professionals are missing the mark when it comes to setting goals for a truly successful event. Based on her extensive experience, Jan will expose attendees of this webinar to a different approach to goal-achieving

Webinar: PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

G. Meeting or Event Design
Webinar: PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology
Cutting-edge companies recognise digital technology is essential to engage customers seeking unique, personalised experiences. You'll hear case studies exploring how leading business events have adopted technology before discussing the implications for your brand with industry peers.

Webinar: PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology

G. Meeting or Event Design
Webinar: Generating Year-Round Revenue with Video
Event planning is a difficult task, there are so many moving parts to consider. Shane Tracy from Mediasite Events will discuss the strategies you’ll need to leverage the treasure trove of video to generate revenue year-round.

Webinar: Generating Year-Round Revenue with Video

G. Meeting or Event Design
Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting company Root Inc., unveils the secrets to disruptors – both new entrants and existing companies.

Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption

CMP Submission Pending
Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience.

Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers

B. Project Management
Main Stage: Finding Opportunity in Change and Disruption
In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for you to leverage change and disruption to create more value because organizations don’t change, people

Main Stage: Finding Opportunity in Change and Disruption

B. Project Management
Matter: Create More Value and Become the Obvious Choice
Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders.

Matter: Create More Value and Become the Obvious Choice

F. Stakeholder Management
Designing Events to Engage All Demographics While Looking to Future Audiences
In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways

Designing Events to Engage All Demographics While Looking to Future Audiences

CMP Submission Pending
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