PCMA Content

Webinar: Scheduling Site Visits That Are Worth the Trip
For some a necessary evil, for others an adventure; site inspections are an essential component of strategic planning. Learn how to defend the importance of live site visits when told ...

Webinar: Scheduling Site Visits That Are Worth the Trip

A. Strategic Planning
Webinar: Workplace Sexual Harassment: Strategies for Prevention and Response
With each passing day, new media firestorms are emerging about incidents of sexual harassment, often involving powerful men preying on the women who work for them. Do you have sexual ...

Webinar: Workplace Sexual Harassment: Strategies for Prevention and Response

E. Human Resources
Faculty Webinar: Incorporating Event Technology in Courses & General Course Development Discussion
Attention hospitality faculty! Join us as we explore what you need to teach when it comes to event tech followed by an interactive discussion where you can share your insights ...

Faculty Webinar: Incorporating Event Technology in Courses & General Course Development Discussion

A. Strategic Planning
Webinar: What is “Digital for Events"?
Donny Neufuss and Sourabh Kothari outline how event managers can get started with “digital” tools for events, dispel myths about digital, and remove barriers holding you back from delivering successful ...

Webinar: What is “Digital for Events”?

G. Meeting or Event Design
Webinar: Designing Unforgettable Experiences with Empathy
Through techniques like In-Depth Interviews (IDI) we can learn how participants feel about the events we are designing so we can better connect our events to potential participants, sponsors, and ...

Webinar: Designing Unforgettable Experiences with Empathy

G. Meeting or Event Design
Webinar: 30 Revenue-Generating Ideas in 40 Minutes
Join us for a fast-paced dive into 30 great revenue-generating ideas for your meetings. Whether it’s a completely new concept, or an update to an old favorite, you’ll find something ...

Webinar: 30 Revenue-Generating Ideas in 40 Minutes

G. Meeting or Event Design
Webinar: PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success
Many conversations about meetings start with the logistics. However, some event professionals are missing the mark when it comes to setting goals for a truly successful event. Based on her ...

Webinar: PCMA Living 360: Dare to Be Different! 3 Keys for Goal-setting Success

G. Meeting or Event Design
Webinar: PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology
Cutting-edge companies recognise digital technology is essential to engage customers seeking unique, personalised experiences. You'll hear case studies exploring how leading business events have adopted technology before discussing the implications ...

Webinar: PCMA-ICESAP: Enhancing Audience Engagement with Digital Technology

G. Meeting or Event Design
Webinar: Generating Year-Round Revenue with Video
Event planning is a difficult task, there are so many moving parts to consider. Shane Tracy from Mediasite Events will discuss the strategies you’ll need to leverage the treasure trove ...

Webinar: Generating Year-Round Revenue with Video

G. Meeting or Event Design
Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting ...

Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption

CMP Submission Pending
Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience ...

Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers

B. Project Management
Main Stage: Finding Opportunity in Change and Disruption
In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for ...

Main Stage: Finding Opportunity in Change and Disruption

B. Project Management
Who’s Leading YOU? Elevate Your Team by Learning to Lead Yourself
This session also focuses on how your implicit bias shifts your view of yourself and others. Learning to lead yourself reveals your interests and values. Choose the direction that elevates ...

Who’s Leading YOU? Elevate Your Team by Learning to Lead Yourself

A. Strategic Planning
DEI: Secrets to Increasing Reach of Your Events
What if you could amplify your reach and double the audience for your next event? It’s possible to attract more industry press, new F2F attendees, and target audiences, and to ...

DEI: Secrets to Increasing Reach of Your Events

CMP Submission Pending
Using Technologies to Build Fan Club and Enhance Your Conference Design
Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the ...

Using Technologies to Build Fan Club and Enhance Your Conference Design

G. Meeting or Event Design
Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise
This session will start with an overview of effective (and not so effective) approaches to developing a compelling event brand promise and then move into an ideation workshop using participants’ ...

Walking the Talk: Developing Event Experiences that Deliver on Your Brand Promise

CMP Submission Pending
Inside the Reinvention of the Rock & Roll Hall of Fame
After a period of stagnation, the Rock & Roll Hall of Fame museum in Cleveland, Ohio, has seen significant growth in recent years. Following a new engagement strategy, the Hall ...

Inside the Reinvention of the Rock & Roll Hall of Fame

CMP Submission Pending
Matter: Create More Value and Become the Obvious Choice
Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders ...

Matter: Create More Value and Become the Obvious Choice

F. Stakeholder Management
Designing Events to Engage All Demographics While Looking to Future Audiences
In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you ...

Designing Events to Engage All Demographics While Looking to Future Audiences

CMP Submission Pending
Inspiring Employees to Use Their "Superpower" at Work Every Day
Everyone has a superpower – something they’re better at than anyone else. Helping employees discover and use their superpowers allows the company and its employees to thrive. Jodi Berg, PhD., ...

Inspiring Employees to Use Their “Superpower” at Work Every Day

CMP Submission Pending
Sponsorship Strategies to Finance Your Events
When you plan on hosting an event, one of the first questions that often comes to mind is how to fund it. This session is designed to help you navigate ...

Sponsorship Strategies to Finance Your Events

CMP Submission Pending
The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action
In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement ...

The 4 Es of Engagement: How to Create Content that Moves Your Audience to Action

G. Meeting or Event Design
Embrace the Shake: Transforming Limitations into Opportunities
Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any ...

Embrace the Shake: Transforming Limitations into Opportunities

G. Meeting or Event Design
Opening Main Stage: How to Build a Rockstar Brand
Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s ...

Opening Main Stage: How to Build a Rockstar Brand

CMP Submission Pending
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