PCMA Content

Webinar: Behind the Scenes: 2018 Convening Leaders LIVE
Go behind the scenes in this webinar with PCMA to find out how they pull off a successful live stream event during their largest face-to-face meeting each year, Convening Leaders ...

Webinar: Behind the Scenes: 2018 Convening Leaders LIVE

CL18 Tech Spots - close the gap
Covering the hospitality, meetings and trade show industries, close the gap is changing the way we think about effective marketing communication ...

CL18 Tech Spots – close the gap

Webinar: Future Proofing Your Career - How to Stay Relevant in the Age of Automation
Join Social Tables Founder and CEO, Dan Berger, as he reveals the unexpected ways technology has impacted the career trajectories of event professionals worldwide ...

Webinar: Future Proofing Your Career – How to Stay Relevant in the Age of Automation

CMP Submission Pending
PCMA Business School: Innovate Through Improvisation
In this interactive talk, Natalie Nixon will explain how borrowing from the complex system of jazz music can shine light on practical ways to innovate from the inside-out in an ...

PCMA Business School: Innovate Through Improvisation

CMP Submission Pending
Rise of the Event Cyborg
Part (ro)bot and part human, the event professional of the future needs to balance the digital with face to face in order to communicate effectively with participants of experiences ...

Rise of the Event Cyborg

CMP Submission Pending
New European Union Data Privacy Laws Could Cost Your Company Money
If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable ...

New European Union Data Privacy Laws Could Cost Your Company Money

Thought Leader: Solving Problems Using Illusion & the Power of Perspective
Entrepreneur and award-winning magician Vinh Giang will perform several illusions, then invite you to offer your thoughts as to how he did them ...

Thought Leader: Solving Problems Using Illusion & the Power of Perspective

Cyber Security: How to Keep Participants, Their Data Safe
In this session ISACA CEO Matt Loeb will share steps you can take to increase the cyber resilience of your event ...

Cyber Security: How to Keep Participants, Their Data Safe

CMP Submission Pending
From Exceptional Events to Highly-Engaged, Year-Round Communities
Sao Paulo Tech Week has locked in on a winning formula for designing 200+ events that delight 50,000+ participants to spark year-round community engagement ...

From Exceptional Events to Highly-Engaged, Year-Round Communities

CMP Submission Pending
Thought Leader: The Power of Purpose in Business and Life
Entrepreneur, CEO and best-selling author Roy Spence will share lessons learned on his remarkable journey on the road to Purpose ...

Thought Leader: The Power of Purpose in Business and Life

CMP Submission Pending
Multi-Cultural Design Thinking: Custom Touches for Remarkable Events
This session will showcase smart design touches that event organizers can make to create richer and more welcoming experiences for their international guests ...

Multi-Cultural Design Thinking: Custom Touches for Remarkable Events

G. Meeting or Event Design
New Ways to Unleash the Potential of Your Medical Events
Over the past several months, a group of experienced medical event strategists put their heads together to apply design thinking to problems impacting medical events ...

New Ways to Unleash the Potential of Your Medical Events

G. Meeting or Event Design
Shield Your Event Brand & Participants from Discriminatory Legislation
A panel of legal, CVB, and diversity experts weigh in with case studies and advice to protect your event brand, your participants, and your organization ...

Shield Your Event Brand & Participants from Discriminatory Legislation

E. Human Resources
Thought Leader: Boost Your Brand with Strategic Storytelling
Using Kindra’s blueprint for effective storytelling, you’ll leave empowered and equipped to close more sales, build better relationships, or blow up your brand experiences by leveraging the irrefutable power of ...

Thought Leader: Boost Your Brand with Strategic Storytelling

A. Strategic Planning
PCMA Business School: Using a Futurist’s Toolbox to Anticipate and Accelerate Change
Dr. Amy Zalman will share how to develop future-focused habits of mind and provide foresight tools to lead your organization toward its desired future state ...

PCMA Business School: Using a Futurist’s Toolbox to Anticipate and Accelerate Change

A. Strategic Planning
Convene Thought Leader: When a Humanitarian Crisis Hits
Visit Houston President Mike Waterman will detail the group’s emergency response while the crisis was unfolding and how they managed to keep all 11 major conventions on schedule afterward ...

Convene Thought Leader: When a Humanitarian Crisis Hits

CMP Submission Pending
Transforming the Conference Industry and Profession: Are You Ready?
Join us as we discuss who or what groups or persons are our “Ministers of the Future” to ensure our industry/profession successfully transforms in the digital age ...

Transforming the Conference Industry and Profession: Are You Ready?

CMP Submission Pending
DEI: Score Enviable Event Participation the eSports Way
Learn how the events industry can pull insights from the eSports world to better meet the needs of our participants ...

DEI: Score Enviable Event Participation the eSports Way

CMP Submission Pending
BIO International Convention: The Art & Science of Business Intelligence
This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of ...

BIO International Convention: The Art & Science of Business Intelligence

CMP Submission Pending
Amplify Your Event Design by Taking Cues from City Planning
Learn how strategies behind city planning can be applied throughout all aspects of your program, from engagement to networking ...

Amplify Your Event Design by Taking Cues from City Planning

G. Meeting or Event Design
The Future of Feedback: What Events Can Learn From Yelp
Join John Carroll, Manager of Business Outreach at Yelp to learn how to earn feedback, embrace it, and incorporate your findings it into your meeting planning and execution ...

The Future of Feedback: What Events Can Learn From Yelp

CMP Submission Pending
DEI: Create Buy-In for Your Digital Events Strategy
An esteemed panel will share successful case studies (driving results, growing membership, demand generation) and offer invaluable tips for you to create your own talking points ...

DEI: Create Buy-In for Your Digital Events Strategy

A. Strategic Planning
Ask the Expert: Avoid These Legal Snafus
In this session legal expert Paula Cozzi Goedert will provide insight on these and other legal trouble spots event organizers face ...

Ask the Expert: Avoid These Legal Snafus

E. Human Resources
Go Glocal: Create Global Brand Consistency Through Local Market Sensitivity
Explore the process of “Glocalization” when applying a global idea in a local context and how to avoid surprises in planning and production ...

Go Glocal: Create Global Brand Consistency Through Local Market Sensitivity

I. Marketing
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Rebecca SchingelPCMA Content