Digital Event Strategist Summer Bootcamp Agenda

Week of May 1st: Course Orientation and Group Work begins; meets once a week until week of July 9th

Pre-Work Group Activity Schedule:

Week of May 1st: Online

  • Orientation with Leslie Wingler, Director, Digital Experience Institute to understand pre-work agenda, course expectations and general Q&A
  • Establish groups and exchange contact information; schedule first pre-work touchbase meeting- establish a weekly meeting time that works for all group members


All education and activities displayed in Mountain Time (MDT; UTC -6:00)

Schedule At-a-glance

  • Thursday, July 26th
    • Meetings + Conventions Calgary Welcome Dinner (6:00-8:00 pm)
  • Friday, July 27th
    • 8:00 am – 3:00 pm DES Course Module Review and Group Education Activities (Modules 2-6.1)
    • 5:00 pm – 8:00 pm Meetings + Conventions Calgary Tourism Activity and Dinner
  • Saturday, July 28th
    • 8:00 am – 3:30 pm DES Course Module Review and Group Education Activities (Modules 6.2-10)
    • 5:00 pm – 8:00 pm Meetings + Conventions Calgary Tourism Activity and Celebratory Dinner  

Friday, July 27th Bootcamp Day 1: Onsite in Calgary

8:00 am – 8:30 am Breakfast, program overview

9:00 am – 9:45 am Strategy (Modules 2.1 and 2.2)  

10:00 am – 11:30 am User Experience/Content Strategy/Engagement Strategy (Modules 3, 4, 5)

11:30 am – 12:00 pm Video Best Practices

12:00 pm – 1:00 pm Lunch will be provided

1:00 pm – 2:00 pm Technology: The Technology RFP Process: Segment 6.1

2:15 pm – 3:00 pm Local Subject Matter Expert Presentation

4:00 pm – 8:00 pm Meetings + Conventions Calgary Tourism Activity and Group Dinner


Saturday, July 28th Bootcamp Day 2: Onsite in Calgary

8:00 am – 8:30  am Breakfast and Friday Education Reflection

8:30 am – 9:00 am Revenue Model + Strategies (Module 7)

9:00 am – 9:30 am Production Part One (Module 8)

9:30 am – 10:15 am Production Part Two (Module 8)

10:15 am – 10:30 am Group Activity -questions from the candidate group

10:45 am – 11:45 am Marketing (Module 9)

11:45 am – 12:45 pm Lunch will be provided

12:45 pm – 1:45 pm Post-Event + Measurement (Module 10)

1:45 pm – 2:45 pm Parking Lot Conversation- Jot Down Your Thoughts/Questions

2:45 pm – 3:30 pm Group Activity

5:15 pm – 9:00 pm Meetings + Conventions Calgary Activity and Celebration Dinner


Sunday, July 29th

8:00 am – 9:00 am Optional Breakfast Sendoff with course candidates, DEI Team and Meetings + Conventions Calgary Representatives