Digital Event Strategist: Summer 2019 – User Experience

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In this module you will learn how to define your audience, understand them and know how to connect with them. We will review desired attendee outcomes and focus on how people learn online, as well as understanding your audience’s learning needs will be key to your event’s success. We’ll focus on the desired audience experience and how to leverage engagement using the tools you have available to you. We’ll map out the entire user journey you’ll want your participants to consume while attending your event.


  • Duration: 00:56:24
  • Date: 08/01/2019
  • Speaker: