The key outcome to building a monetization strategy is to attract and grow your audience through your brand. Engaging your audience through valuable targeted content, and leveraging your reach and expertise will drive your monetization strategy. Monetization is more than just revenue. We’ll review the range of channel options to facilitate monetization and how to make smart decisions as to what channel[s] work best for your organization. We’ll also explore the ROI opportunities beyond hard dollars and how metrics play an important role in your monetization success.