DES Course | Module 5 | Expert Hour

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This is the recording of the most recent DES Module 5 Expert Hour.
Course content is proprietary to PCMA and not for distribution to anyone other than the course participant.


The learning objectives for this module are:

  • Build a robust digital event marketing plan with objectives, actions, and measurement.
  • Use social media, video, email, and content to drive engagement with different segments of your audience.
  • Build a community around your event to create long-term revenue growth for your organization.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:57:56
  • Date: 11/05/2021
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: I. Marketing
  • Clock Hours: 1.0