Digital Event Strategic Planning focuses on your ability to clearly articulate a digital event plan in a one-page overview that leaders of your organization can buy into. The lesson covers various meeting types and strategies to align the digital technologies, as well as the considerations that go into building a “dream team” of suppliers, internal staff and volunteers.

User Experience & Engagement explores how to define your audience, understand their learning and engagement needs, and develop strategies for creating connections with them online. It also focuses on audience experience strategies for leveraging engagement tools and technology. This lesson will help you map out the entire content and attendee journey for the life of your digital event.

Content Strategy, Creation & Delivery explores the best practices that will allow you to significantly influence your audience and extend the ROI of your digital events through quality content that can be repurposed to drive results after the event. It also covers how to collaborate with speakers and effectively crowdsource to curate content that your audience needs while translating those preferences into effective session design.

Building the Digital Environment explores examples of detailed project plans and timelines to organize the various moving parts of a digital event. You’ll examine the skill sets, internal collaborators and external support necessary to produce and launch your digital event. This includes a discussion on how to build out a digital environment that properly represents your brand and fosters engagement and interactivity.

Planning the Live Event delivers strategies for ensuring that your speakers, your digital environment and your team are ready for go-live day. This includes determining how many team members or subject matter experts you should dedicate to engagement and monitoring live polling, social media, and the back end of the platform. This lesson concludes with the best practices for finding, vetting and coaching speakers, including day of action items and responsibilities to consider when launching your digital event.