APAC Head of Events & Experiences, Google Asia Pacific
Rebecca is an award winning Executive Producer and Director of Production with exceptional project and people management skills. With over 17 years experience in experiential marketing, conferences and events, Rebecca is driven by a passion for growth and quality.
Rebecca began her career in Public Relations before heading to Jack Morton Worldwide in various producer roles. Over a 10 year period, Rebecca was elevated to Director of Production Singapore for Jack Morton Worldwide. In 2017, she embarked on a new role as APAC Head of Events and Experiences for Google Asia Pacific. This role has Rebecca overseeing the Events and Experiences for Google APAC in 13 markets and puts her at the forefront of the industry in this region.
Rebecca is a pioneering leader with a reputation for excellence across all areas of the events industry.
Session: Event Model Evolution. 13:00 AEDT.
The need to communicate with our partners, colleagues and clients has not ceased in fact it has increased due to the changing engagement landscape. While live experiences have provides that communication gateway, becoming 100% reliant on digital communication has provided challenges for those that not ready to pivot. Hear three experience experts discuss:
- Reassessing the objectives of the experience: What is the core purpose and how to communicated related messages effectively
- What event formats translate virtually/on camera and which are those to be careful of
- Creative engineering: Using ‘virtual’ as a positive experience to connect individuals by thinking outside the box
- Best practice tips and tricks to engage your virtual audiences
Other speakers: Lucille Marie Essey, Anna Patterson.