James Bennett


Director: Creative Technologies, APAC Project Worldwide

With over 10 years of experience working within Creative Agencies, James has worked on a breadth and depth of various business challenges.

He started his career working at the cutting edge of mobile phone technology. It was here that his interest in new technologies began, along with his passion with helping to simplify the complex in more human terms.

For the past years, he has been focused on fusing technology into consumer activations for many globally prestigious brands and products. From adidas to audi; Always ensuring that the experience is matched with effective execution.

Session: Crafting memorable moments with the latest technology. 14:10 AEDT.

Thoughts on creating more interaction and enduring memories for virtual audiences. Experience is connection. As virtual communication plays an increasing role in long-term engagement, how do we stop the ‘rudimentary’ from becoming mundane? Technology can assist message transfer through engagement only IF used correctly.

  • Immediate engagement opportunities to incorporate new tech into your next virtual experience
  • Lessons from the past: VR/AR

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