Log In
Make Smart Noise to Build a Viral Brand
This video of the mainstage session of the Asia Pacific Annual Conference explores keys to creating content that counts to keep new audiences coming back for more.
Emerging Business Opportunities in the World’s Fastest Growing Region
This video of the opening session of the Asia Pacific Annual Conference explores trends shaping the business outlook in the region and what that means for the MICE industry.
Designing Emotionally Impactful Experiences with Gamification (PCMAAC18 Session)
With increasing urbanization, digitisation and economic growth Asia Pacific will continue to be a dominating force in the global economic landscape. We’ll explore trends shaping the business outlook in the region and what that means for the MICE industry.
GDPR Stage Two Lessons from Implementation (PCMAAC18 Session)
Since the May 2018 GDPR deadline, hear how companies have effectively implemented GDPR-compliance policies and transformed the way data is collected, stored and utilised.
Embrace Disruption and Change to Thrive in a VUCA World (PCMAAC18 – Closing Session)
Placing the spotlight on human-oriented experiences, event gamification has the power to access emotions and motivations of your audience to transform your event experience. Hear successful examples of how gamification has boosted events and how to apply gamification elements that will work for yours.
Going Phygital (PCMAAC18 Session)
You'll hear case studies exploring the digital evolution of leading business events in the region before discussing the implications for your brand with industry peers.
Create Unique Experiences with Design Thinking (PCMAAC18 Session)
Design thinking is a methodology more companies are using to discover creative solutions and spark innovation. This session will introduce the framework while highlighting its application for business events.
Using Data to Create Deeper Interactions (PCMAAC18 Session)
Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.
How Strong is your Crisis Communication Plan (PCMAAC18 Session)
We cannot predict when the next crisis will occur but we can be better prepared. In this programme you'll get an opportunity to hear from crisis experts and business event peers on smart practices of crafting and executing a strong plan.
Top 5 Takeaways from PCMA Annual Conference in Bangkok
From the rise of urbanisation to the need to embrace failure, key trends and skills for business event strategists took centre stage at event.
Srikrishna ‘Sri’ Vadrevu: Tackle Change While Enjoying the Ride
At next month’s PCMA-ICESAP Annual Conference in Bangkok, closing main-stage speaker Srikrishna “Sri” Vadrevu will share his entrepreneurial toolkit for thriving amid disruption.
Juliano Lissoni
Managing Director of MCI Group Canada