With increasing urbanization, digitisation and economic growth Asia Pacific will continue to be a dominating force in the global economic landscape. We’ll explore trends shaping the business outlook in the region and what that means for the MICE industry.
Placing the spotlight on human-oriented experiences, event gamification has the power to access emotions and motivations of your audience to transform your event experience. Hear successful examples of how gamification has boosted events and how to apply gamification elements that will work for yours.
Design thinking is a methodology more companies are using to discover creative solutions and spark innovation. This session will introduce the framework while highlighting its application for business events.
Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.
We cannot predict when the next crisis will occur but we can be better prepared. In this programme you'll get an opportunity to hear from crisis experts and business event peers on smart practices of crafting and executing a strong plan.