Be Smart About Gift-Giving

Across Asia, gifts can symbolise the beginning of meaningful relationships, but ‘it is important to ensure the right gifts are presented at the right time.’

How to Woo and Retain Sponsors

Experts say it’s important to remember that the outcomes that make an event successful to an organiser won’t necessarily be the same for a sponsor.

How to Stay Relevant

Experts say keep pace with trends, but remember ‘authenticity is key to engaging meaningfully with your audiences.’