Thought Leadership

‘We Need to Engage in Under Five Seconds’

Tourism Australia's marketing and communications manager, Monica Armesto, discusses the future of destination marketing and how to engage event professionals in an increasingly cluttered market.

Competition Is Heating Up

CTC Travel’s head of MICE in Singapore says rampant undercutting is harming the business events and travel market.

Speaking Up for the Little Guys

To effectively tell our story, greater government engagement is needed, according to KLCC’s director of sales & marketing.

Jeannie Lim Insists on Innovation

Singapore Tourism Board’s executive director – conventions, meetings and incentive travel says the industry can’t rest on its laurels.

Why Erica Hegarty Can’t Sleep

Cultural and religious considerations can be difficult to manage in a region as diverse as Asia Pacific, said Erica Hegarty, ICESAP Southeast Asia regional vice president.